Everything old is new again. Here is a list of toys from the '90s that are making a comeback in Indonesia.


Every generation has grown up thinking their childhood toys were the best. The best toys have improved in recent years, but did you know that there are also old toys that are making a comeback today?

It's been interesting over our lifetime to watch the trends in beauty, fashion, and toys cycle in and out of style.  Everything old is new again. Those who grew up in the '80s or '90s are probably familiar with these toys. Here is a list of toys from the '90s that are making a comeback in Indonesia.


If you grew up in the 90s, you probably remember owning a Tamagotchi. As a cultural icon, the popularity of the Tamagotchi is undeniable. According to, in the first year after its release, by June 1997, 10 million toy units were sold. 

What made these little pets so addictive in the first place? It's a unique toy in itself: essentially, the owner of a Tamagotchi is responsible for the life and wellness of the tiny digital pet. For example, if you didn't clean the digital poop of the pet, they would die.

The virtual pet toy was making a comeback in 2021. Bandai marked the anniversary of the original digital pet with the release of the Tamagotchi Smart. This Tamagotchi has a few upgrades, and the egg-shaped device has evolved into a nifty smartwatch. On the Tamagotchi Smart, you can choose ten different pets to raise, including Mametchi, Poptchi, Awamokotchi, Kuchipatchi, Gaogaltchi, Pyueltchi, Wawatchi, Tuyoputchi, Milktchi, and Karapatchi.

BP (Paper Doll)

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You probably know this toy if you were born in the '80s or early '90s. It's called BP from 'bongkar pasang'. Its other name was paper doll. This was one of the popular toys among girls. This doll was 2-dimensional and printed on cardboard. There were usually 1 to 2 dolls and some clothes and accessories on one sheet.

There was an exciting sensation when we saved money to add new sets to exchange clothes with friends' collections. Nowadays, children also often play BP. It's just that the media used is different. If we played with paper media in the past, now they play BP using a smartphone application with a more modern version. BP has indeed been adapted to a more modern version, but the essential concept is still the same, children can collect clothes and accessories, change clothes, and so on.


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This lato-lato game is going viral in Indonesia. Currently, almost every kid in the village or city has it. According to Quartz, the game of lato-lato originates from the United States. In their country of origin, the game is called clackers, click-clacks, or knockers.

In Indonesia, it became popular in the 1990s with the name tek-tek. Now, the game has become a trend again with the name lato-lato. As previously written by, 'lato-lato' allegedly comes from the word 'kajao-kajao', which means 'old woman'. The word eventually changed to 'kato-kato' and then lato-lato.

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