Frizzy hair is officially out. Glossy, bouncy, head-turning locks are in. Kérastase, the world’s top name in luxury haircare, has just launched its newest innovation in Indonesia: Gloss Absolu. It’s sleek, science-backed, and seriously game-changing for young women who want effortless hair with major impact.

It’s Not Just Hair. It’s Your Confidence.

For today’s fast-paced generation, great hair is more than just aesthetics. It’s confidence, energy, and self-expression all in one. Kérastase understands this deeply, which is why the new Gloss Absolu range is built for women who want powerful results without complicated routines.

“When we started developing Gloss Absolu more than three years ago, our goal was clear. We wanted to answer the one thing women kept telling us—they dream of glossy and voluminous hair, but struggle to get it,” said Freddie Banks, General Manager of L’Oréal Indonesia’s Professional Product Division.

Gloss Absolu is that answer. It combines cutting-edge Hydra-Glazing Technology with powerful ingredients like Glycolic Acid, Hyaluronic Acid, and Wild Rose Oil to transform hair from dull to dazzling.

Salon-Level Results From Your Bathroom Shelf

This isn’t just about shampoo and conditioner. Gloss Absolu is a full four-step routine that delivers visible results from day one. It includes the Bain Hydra-Glaze Shampoo, Fondant Insta Glaze Conditioner, Glaze Milk Heat Protectant, and Glaze Drops Hair Oil. Each product works together to cleanse, hydrate, protect, and enhance shine.

And the results speak for themselves. According to internal research, 93 percent of women felt more confident after using the Gloss Absolu routine. The formula delivers up to four days of anti-frizz control and keeps your hair looking bouncy and glossy without much effort.

Haircare Meets Lifestyle

To celebrate the launch, Kérastase created The World of Gloss, a pop-up experience that ran from July 17 to 20 at Senayan City. Visitors were able to try out the full range, discover their personalized hair needs at the Hair Diagnosis Area, and enjoy a modern, immersive beauty experience designed for today’s digital generation.

More than 200 guests attended the launch event, including content creators, beauty editors, media, and hair professionals. In the evening, Kérastase also hosted a special session with over 100 partner salons across Indonesia to introduce the Gloss Absolu 4-Step Routine as part of their premium salon services.

Beauty With Purpose

Gloss Absolu is more than a beauty product. It reflects Kérastase’s commitment to sustainability and safety through its global initiative, Kérastase for the Future. Every product is developed with high safety standards and environmental impact in mind, making Gloss Absolu a responsible choice for the conscious consumer.

In Conclusion

Kérastase Gloss Absolu is not just a product launch. It’s a movement. With effortless shine, bounce, and anti-frizz power, this is the haircare breakthrough that fits right into your busy lifestyle. Whether you’re hustling at work, heading to class, or filming your next beauty reel, Gloss Absolu has your back.