In a world where fashion trends evolve at lightning speed, a bold new local brand is stepping in with a message that feels refreshingly authentic. TYGA, a lifestyle label built on the foundation of self-authenticity, officially opened its first-ever store on July 11, 2025, at Pondok Indah Mall 3, Level 2. But this isn’t just a store—it’s the beginning of what the brand calls the “City of TYGA”, a generational hub where style, passion, and lifestyle intersect across all age groups.

Dual Citizenship in Identity and Style
With the cheeky tagline, “Now You Can Have Dual Citizenship,” TYGA introduces its unique Citizens of TYGA community. Shoppers who make purchases above a certain amount are invited to become Citizens through an exclusive TYGA passport—a collectible item that serves as both an identity marker and part of a gamified loyalty system.

Each passport allows you to collect post stamps from every TYGA purchase, whether in-store or online. The ultimate prize? A limited-edition stamp that can be redeemed for a special TYGA item—making shopping not just transactional, but experiential and rewarding.

UNSTIGMATIZED: Fashion Without Judgment
TYGA’s first collection, UNSTIGMATIZED, is a statement in itself. Crafted with high-quality materials and thoughtful storytelling, the collection will be released in 15 special drops, each celebrating self-honesty and the freedom to live beyond societal labels.

“We often hear older people say, ‘I used to be…’ But now, we hope no one needs to reminisce anymore. You can still be stylish, still be relevant—no matter your age,” shared Niccolas Lim, TYGA’s Creative Director.
True to its name, UNSTIGMATIZED is for those who don’t let others define how they dress, behave, or live. It’s a tribute to those who believe in one thing: live and let live (vivre et laisser vivre).

More Than a Store: Elevator Fitting Rooms & the City of TYGA
Visiting TYGA’s first store is more than just shopping—it’s a stylish experience. One of the standout features is a fitting room shaped like an elevator, symbolizing both a physical and metaphorical lift in confidence. The space itself embraces a sleek, urban design that encourages creativity, community, and conversation.

Customers can also explore the brand through tygaofficial.com or follow along on Instagram via @tyga___, expanding the community into digital spaces and inviting more individuals to join the movement of self-expression.

TYGA: Not Just a Brand, But a Collective
At its core, TYGA isn’t just a fashion label—it’s a collective. A movement that challenges age-based stereotypes, celebrates individuality, and opens a space where people are encouraged to be their truest selves. In an era where being "on-trend" can often mean blending in, TYGA empowers you to stand out without apology.

So whether you're shopping for elevated casualwear or looking to become part of something more meaningful, TYGA offers a new kind of dual citizenship—one rooted in style and self-expression.