Forget everything you thought you knew about global fashion capitals, because Southeast Asia is officially entering the chat—and it’s not here to play.

In a headline-making move, Modinity Group, the lifestyle juggernaut behind brands like Buttonscarves and Benang Jarum, has joined forces with Rizman Ruzaini, Malaysia’s undisputed couture royalty. The result? A joint venture that’s not just changing fashion—it’s rewriting the rules of who gets to define it.

This isn’t your average partnership. It’s a fashion flex.

Rizman Ruzaini, the designer duo whose pieces have graced Naomi Campbell and Lady Gaga, have built a legacy of elegance, drama, and craftsmanship over two decades. Now, with Modinity’s muscle and momentum, their red-carpet reign is going global—with bigger runways, louder campaigns, and bolder ambition.

“We’ve always wanted to put Malaysia on the global fashion map,” said co-founders Rizman Nordin and Ruzaini Jamil. “But now, we want Southeast Asia at the top of that map.”

And they’re not dreaming small. From Dubai Fashion Week to IFF Paris, Rizman Ruzaini has already earned international clout. But with Modinity’s rapidly expanding reach—flagships across Southeast Asia, buzz in London and NYC, and a loyal Gen Z following—this new chapter is looking unstoppable.

Modinity CEO Linda Anggrea put it bluntly: “This isn’t just about fashion. It’s about ownership. Southeast Asia isn’t following trends anymore. We’re setting them.”

The announcement came during Rizman Ruzaini’s glamorous 20th anniversary bash at Shangri-La Kuala Lumpur on July 15. With over 50 celebrities, fashion insiders, and A-listers in the room, the atmosphere was pure fashion meets revolution.

What’s next? Expanded collections, boundary-breaking collaborations, and flagship experiences that fuse couture precision with youth-driven energy. The official drop dates and campaign rollouts are still under wraps—but one thing is clear: this is just the beginning.

TL;DR? Southeast Asia’s fashion era is here. And it’s about to go global.