RIOT GAMES OPENS NEW OFFICES IN INDONESIA & THREE OTHER SEA COUNTRIES
Riot Games expands its presence in Southeast Asia by opening new offices in Indonesia, Malaysia, the Philippines and Thailand.
Riot Games is expanding its operations in Southeast Asia with new offices in Indonesia, Malaysia, Singapore, and Thailand. Riot's Southeast Asian operations are presently handled out of its Singapore office.
The move is expected as Riot has grown significantly after it doubled down on publishing in the region since it re-established its Southeast Asia headquarters in Singapore in 2018,
Over the last couple of years, Riot has launched a slew of new games, such as League of Legends: Wild Rift, Valorant, and Legends of Runeterra.
Aside from gaming, Riot also released an acclaimed animated series called Arcane and expanded its music group with the release of Riot Sessions.
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Riot has also continued its expansion within fashion, working with local retailers such as Uniqlo to create a collection of League of Legends shirts. It also partnered with Team Manila to create a capsule collection for Valorant.
Meanwhile, Alex Kraynov, who was previously the managing director of Emerging Markets in SEA, India, Latin America, the Middle East, Japan and North Africa, will now lead the company's publishing efforts in APAC.
What's next for Riot Games
With the continued expansion of its operations in Southeast Asia, Riot Games is looking to become the biggest publisher in the world by 2021. This region has a strong appetite for mobile gaming.
"This is a natural step in progression for our publishing business in Southeast Asia, and Riot recognizes that APAC has the potential to become the biggest region in the world for Riot. This region is intricately diverse, with massive gaming communities that have diverse needs and a strong appetite for mobile gaming," Kraynov noted.
Over the last couple of years, Riot's offices in Japan and Singapore have worked hard to release new games and create new esports leagues to cater to the growing interest in gaming in these regions.
"In the past few years, our offices in Singapore and Japan have worked hard to release several new games and have nurtured new esports leagues to excite and delight players," said the APAC managing director.
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"Working towards more physical presences in our key APAC markets, we're extremely excited to double down on these efforts to continue striving towards being the most player-focused gaming company in the world."
On top of Kraynov's appointment to the APAC region, Riot also appointed Joel Guzman as the Philippines' Country Manager, while Resha Pradipta was named Malaysia and Indonesia's Country Manager.
This team will continue to grow as more people are appointed to Country Manager in Thailand and India and a Head of Regional Tech for each office.#THE S MEDIA #Media Milenial