FASHION + WATCHES

BLOOM YOUR OWN WAY WITH HAVAIANAS' LIMITED EDITION SAKURA COLLECTION 2023

Brazilian sandal brand, Havaianas, celebrates the arrival of spring by launching its Sakura 2023 collection exclusively in 13 Asia Pacific countries, including Japan, Indonesia, New Zealand, and Thailand. 

15.04.2023
BY SUKSMAJATI KUMARA
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Brazilian sandal brand, Havaianas, celebrates the arrival of spring by launching its Sakura 2023 collection exclusively in 13 Asia Pacific countries, including Japan, Indonesia, New Zealand, and Thailand. 

Supporting the company's vision for a free life, the new collection encourages wearers to express their unique identity and continue to develop into better versions of themselves in their own way. The collection, which includes three beautiful designs - Slim Sakura, You St Tropez Sakura, and Flash Urban Sakura - is available at all Havaianas stores in Indonesia, allowing wearers to showcase their individuality at events and with their unique personalities.

The Sakura 2023 collection interprets the new spirit that emerges in spring and is a sign of updating footwear collections in anticipation of summer. The sakura flower itself means "life is short, but beautiful," which inspired this limited edition collection and serves as a reminder to have a meaningful life and freedom while pursuing our dreams.

Like each unique sakura blossom that blooms in various directions, this collection is designed to encourage wearers to express their uniqueness, and story, and grow with the people around them.

The BLOOM IN YOUR OWN WAY campaign features three talented individuals, each with a unique background and personality, to showcase three fashion-forward products - Slim Sakura, You St Tropez Sakura, and Flash Urban Sakura - in their daily lives. 

The three sandal models are available in ballet rose and timeless geometric Sakura motifs inspired by sakura flower petals. Whether running errands, having lunch with friends, or celebrating special occasions, there is always a fashionable shoe from this collection for every moment.

Through this campaign, Pui Yi Leung wears the Slim Sakura design from the Sakura 2023 collection. She is a fitness influencer who shows the best way to have a meaningful life. It serves as a reminder for everyone to not only maintain physical health but also mental health. Slim Sakura is designed with a focus on mental and physical health, as people are more likely to feel motivated when they pay attention to their physical and mental health. This model has a geometric pattern on the sole and a light pink strap with a sakura flower pin, providing more space for wearers to stay active.

Candela Contrera wears the You St Tropez Sakura, a professional model who is always on the go. These slip-on sandals are ideal for women with a busy urban lifestyle who work to achieve their personal and career dreams. Featuring graceful fabric ribbons and sakura motifs, these sandals emphasize wearers to be themselves and show their feminine appearance and fast-paced urban lifestyle.

Hara celebrates the moment of freedom and self-expression with the Flash Urban Sakura design. Hara is a creative who sees the blossoming of sakura flowers as an opportunity for a new page. These sandals, with a lightning motif on the sole and a black and white sakura print strap, allow wearers to express their boldness and creativity while remaining comfortable.

#THE S MEDIA #Media Milenial #Havaianas #Sakura #Japan #Brazilian #Sandals #Indonesia #New Zealand #Thailand