'THE FLASH' STRUGGLES AT BOX OFFICE, FALLS SHORT OF 'GREEN LANTERN' GROSS
In just a month, "The Flash" went from being highly anticipated to a major box office disappointment, becoming one of the biggest busts of the summer movie season.
Warner Bros.' latest DC Comics adaptation, directed by Andy Muschietti, has seen lackluster returns since its disappointing opening weekend in June according to an article published by Slashfilm.com. With just $106.8 million earned domestically, "The Flash" is set to make less at the domestic box office than the much-maligned 2011 film "Green Lantern," starring Ryan Reynolds as Hal Jordan.
"The Flash" has so far earned $263.6 million worldwide, with only $750,000 collected last weekend as the film reached video-on-demand platforms. Comparatively, "Green Lantern" managed $220 million globally, but notably surpassed "The Flash" in North America with $116.6 million. Given that "The Flash" is already on VOD and has fallen out of the top 10 charts for two weeks, its chances of crossing the $117 million mark are slim.
Both movies had similar budgets around $200 million and were based on popular DC superheroes outside of Batman and Superman. The disappointing performance of "The Flash" contrasts sharply with the pre-release hype, leaving Warner Bros. facing significant losses once again, reminiscent of the aftermath of "Green Lantern."
Directed by Martin Campbell, "Green Lantern" was estimated to have lost $75 million for the studio, accounting for post-theatrical ancillary revenue. However, it still managed to find success later with hits like "The Dark Knight Rises" and "Man of Steel." Now, all eyes are on DC Studios co-heads James Gunn and Peter Safran, who are gearing up for a DC Universe reboot with "Superman: Legacy" in 2025. "Blue Beetle" and "Aquaman and the Lost Kingdom" will bear the burden of past disappointments, while Gunn and Safran must navigate a challenging road ahead to restore faith in DC's future.#THE S MEDIA #Media Milenial #Box Office #"The Flash" Movie #"Green Lantern" Movie #DC Comics #Warner Bros. #Box Office Disappointment #Movie Comparison #Superhero Films #DC Extended Universe #Film Industry #James Gunn #Peter Safran #Movie Reboot #Future of DC Films