Mario Minardi, founded in a Jakarta workshop in 1982, has been picked for MICAM Milano's exclusive Livetrend Highlights  the same curated spotlight Italian luxury houses fight to get into. 

A pair of hand-finished leather shoes from Jakarta is about to sit inside one of the most selective rooms in Italian fashion  and nobody had to say "Made in Italy" to get it there.

Mario Minardi MICAM Milano is the story here: the Indonesian leather footwear label has been selected for the Livetrend Highlights area at MICAM Milano 2026, the footwear industry's most influential trade show, running September 13–15 at Fiera Milano Rho. It's the first time an Indonesian brand of this kind has landed in that specific curated zone for the Spring/Summer 2027 season.

At a glance:

• 1982 the year Mario Minardi was founded
• 900+ international footwear brands showing at MICAM Milano's autumn 2026 edition
• 3 days  September 13 to 15, 2026
• Hall 4, Q14  Mario Minardi's booth location at Fiera Milano Rho
  
  

Credit : Thesmedia

What is MICAM Milano, and why does the Livetrend selection matter?

MICAM Milano is the world's largest footwear trade fair, held twice a year at Fiera Milano Rho and drawing buyers, retailers, and press from across the globe to preview each season's collections. Livetrend is the show's in-house trend intelligence platform  it works with Studio Mattori, a Milanese fashion consultancy, to hand-pick a small "Highlights" selection of brands whose collections best capture where the industry is heading for the coming season.

Getting into that Highlights list isn't a paid placement. It's a curatorial call, made by people who look at thousands of submissions and decide which ones actually set the tone. Mario Minardi made that cut for Spring/Summer 2027.

Credit : Thesmedia

Who is behind Mario Minardi?

The brand traces back to its founder training in traditional Italian shoemaking techniques, then bringing that craft home to Indonesia. More than four decades later, it's run by second-generation leadership and has grown from a classic dress-shoe label into a broader lifestyle brand for men and women, including made-to-order pieces. The details that define the work  fine leather selection, hand-finished patina coloring, precise construction  are still done by hand.

"Mario Minardi's selection for MICAM Milano is an honor and a reflection of the dedication we have built since 1982. This proves that the craftsmanship we have nurtured over four decades yields not only high-quality products, but also aligns seamlessly with global trend analysis for the Spring/Summer 2027 season."  Handiman Ali, President Director, PT Mario Minardi Indonesia

How much does it cost to see the collection, and where can you find it?

The Highlights showcase itself is only accessible to registered trade buyers and press inside MICAM Milano  it isn't a public exhibition. But Mario Minardi's full SS27 collection will also be shown at the brand's own booth, Hall 4, Q14, throughout the three-day fair, open to the buyers and industry professionals attending.

For everyday shoppers in Indonesia, the more relevant address is the brand's flagship store at Pacific Place Mall, Jakarta, alongside its growing presence on Indonesian e-commerce platforms.

Why this matters beyond one brand

Indonesia has plenty of leather and shoemaking talent, but international trend platforms rarely put a local name in the same sentence as the fashion houses they usually track. A homegrown label being read as "on trend" by Milan's own curators  not just competent, but forward-looking  is a small but concrete signal that Indonesian-made craftsmanship can hold its own on a global stage, without needing a European label to be taken seriously.