In a move that reflects the evolving landscape of global hospitality distribution, PKFARE—an innovative travel product aggregator—has joined forces with Archipelago, Southeast Asia’s largest privately owned hotel group. But this is more than a partnership. It’s a glimpse into the future of travel tech: fast, connected, and globally scalable.

From Regional Strength to Global Reach
Archipelago, long known for its dominant presence in Southeast Asia, is rapidly expanding into Europe, the Americas, and the Middle East. But growth without reach is just ambition. That’s where PKFARE comes in.

With a global network of 2,000+ distribution partners—including OTAs, airlines, wholesalers, and super-apps—PKFARE offers the infrastructure Archipelago needs to ensure its hotels are discoverable, bookable, and competitive across markets.

By directly contracting with Archipelago, PKFARE adds reliable, real-time hotel inventory to its ecosystem—boosting value for buyers while giving Archipelago greater control and visibility.

Not Just Scale—Smart Scale
What makes this partnership especially timely is its alignment with a growing shift in the travel industry: from broad connectivity to smart connectivity.

PKFARE’s model goes beyond listings. It empowers hotel groups with enhanced distribution strategies, streamlined operations, and data-rich insights to optimize performance in competitive markets. For Archipelago, that means more than exposure—it means efficiency.

“PKFARE is a trusted partner in optimizing our distribution strategy, streamlining operations, and enhancing connectivity,” said Chris Legaspi, Chief Commercial Officer of Archipelago. “This partnership strengthens our ability to serve travelers worldwide with greater efficiency and choice.”

A Partnership Built on Growth
PKFARE’s momentum is hard to ignore. In 2025 alone, the company reported a 326% year-on-year growth in direct contract hotel bookings—a testament to its successful expansion strategy and commitment to high-quality supply.

This partnership also follows a string of strategic alliances with hotel groups like Vinpearl, Cross Hotels & Resorts, Ormond Group, and others, establishing PKFARE as a key player in reshaping the global travel supply chain.

“This alliance marks another milestone in our mission to redefine travel distribution,” said Jason Sui, Senior Vice President and Co-Founder of PKFARE. “With Archipelago’s hospitality strength and our global platform, we’re delivering smarter access to diverse, reliable hotel inventory.”

What It Means for the Industry
For travel buyers, the benefits are clear: more choice, more consistency, and better access to premium inventory. For Archipelago, it’s a fast track to global audiences without the friction of fragmented distribution.

But perhaps most importantly, this partnership showcases how collaboration between tech innovators and hospitality leaders can create real, scalable impact.