PORSCHE PRESENTS ASSEMBLY FACTORY NEAR INDONESIA
As a step towards building the overall Asian market.
The premium car brand Porsche recently made an important announcement for the Asian market, particularly Southeast Asia. The German brand will set up a research and development center in China to get closer to their biggest market.
In addition, Porsche is also trying to strengthen its presence in several Southeast Asian countries by establishing a small-scale local assembly center in Malaysia to join the network of vehicle production sites in the country. Unfortunately, the resulting product will only be present in the local Malaysian market.
"We are driven by curiosity, by continually learning and perfecting our cars," said Oliver Blume, Chairman of the Executive Board at Porsche in a statement.
"Having a permanent home for this work in China will bring tangible benefits, especially in terms of reflecting and predicting the needs of our customers in China, a country that really welcomes Porsche and has taken our cars to heart to become our largest sales market for six years," said Blume.
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The Porsche R&D center outside Germany will be in Shanghai. The presence of this development center is expected to increase the understanding of Chinese customers and their needs and participate in expanding the development of local products.
This is a further step after the presence of Porsche Digital China, which was established as an independent company in early 2021. In addition, Porsche Engineering China has been present in the market for more than 20 years.
"China's auto market is very dynamic and customer preferences are very specific. We want to meet these demands in the best possible way," said Blume.
Porsche strives to meet customers' needs worldwide by establishing a permanent network of dedicated and growing research and development sites worldwide. This includes performing important mechanical engineering and design work.
Porsche operates a network of research and development sites with permanent exams on several continents. All connected to the engine assembly center in Weissach (Germany). There are sites in Arjeplog, Sweden, Johannesburg, South Africa, and California, the United States, specializing in testing and researching the weather to create vehicles with maximum performance in all conditions.
Porsche Digital, a subsidiary of Porsche that was present in 2016, concentrates on research and development of new customer-focused digital services and is headquartered in Germany with main offices in the United States, Spain, China, Israel, and Croatia.
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For the Southeast Asia region, as a dynamic market with the potential for growth and innovation that continues to grow, Porsche works closely with local companies to provide products that suit their needs.
On the assembly project in Malaysia, Porsche collaborated with Sime Darby Berhad. This site will be responsible for the final assembly of specific models for the local market from 2022 onwards. This facility will certainly operate in conjunction with a network of production sites in Europe.
"We are fortunate that due to careful planning, our existing factories are able to meet current and future global demand for our cars," said Albrecht Reimold, Member of the Executive Board for Production and Logistics at Porsche.
"However, the new assembly site in Malaysia meets specific market needs and, although it is a stand-alone project and modest in size and capacity, it signals our willingness to learn and adapt to specific local market conditions," said Reimold.
The history of Porsche in Malaysia has evolved over the last 10 years, with Sime Darby Berhad being the exclusive importer and distributor of Porsche. The development of this sports car brand is quite good even in 2020.
"Malaysia and the rest of ASEAN is a region with great potential and we look forward to the first locally assembled models reaching our customers in Malaysia next year," said Detlev von Platen, Member of the Executive Board for Sales and Marketing at Porsche.
"As Porsche enters a new era of mobility, Malaysia and the ASEAN region are becoming increasingly important. This move is now part of a long-term initiative to keep pace with customer demand and a rapidly growing market," said von Platen.
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