EVENTS + PARTIES

POLAND FESTIVAL 2022 CELEBRATES POLISH CULTURE THROUGH CUISINE, COSMETICS, AND TECH

The Poland Festival is the country’s largest, most engaging, promotion campaign for food, beverages, cosmetics, culture, and rail technologies in ASEAN.

19.10.2022
BY YUKE RATNA
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In celebration of Polish culture through FMCGs (fast-moving consumer goods), the Polish Investment and Trade Agency Jakarta Foreign Trade Office is partnering with the Polish Embassy in Jakarta, Polish Business Club, and Polish Tourism Organization to hold the Poland Festival 2022 (#PF2022).

The Poland Festival is the country’s largest, most engaging, promotion campaign for food, beverages, cosmetics, culture, and rail technologies in ASEAN, which will be held in four places including Jakarta, Bandung, Surabaya, and Sanur-Bali from October 17 to November 6, 2022.

 

Photo Courtesy of Polish Investment and Trade Agency

 

“Poland is one of the largest countries in Central Europe, and we have much to offer in various aspects, including to Indonesia, as one of the leaders in Southeast Asia. There is huge potential there in trade and investment,” said Jacek Kolomyjec as Head of the Polish Investment and Trade Agency in Jakarta, on October 17, 2022.

The festival will feature 18 FMCG brands from Poland, which will include food, beverage, and cosmetic products, which will be on display and available for purchase at 10 participating supermarkets in Indonesia, including the Grand Lucky and Hokky supermarkets.

 

Photo Courtesy of Polish Investment and Trade Agency

 

"Poland as one of the largest countries in Central Europe, and on the other hand, Indonesia, which is a leader among countries in Southeast Asia, is a very suitable partner in terms of business," said Beata Stoczyńska, Polish Ambassador to Indonesia.

“Our hope in the future is to bring Polish business to Indonesia, and vice versa Indonesian business to Poland. I am very happy with the presence of the railway sector mission in Jakarta and Bandung. After the festival is over, I hope the trade exchange between Poland and Indonesia will grow,” added Beata.

 

Photo Courtesy of Polish Investment and Trade Agency

 

Additionally, the festival will also showcase recent developments from more than 10 technological and rail industry companies focused on green and hydrogen energy. The festival will also feature three exhibitions showcasing batik, design, and photography, alongside games, quizzes, giveaways, flash courses, food tastings, and promos.

"As a representative of the Polish Tourism Organization, we are very pleased to be able to open an exhibition at the Jakarta Stock Exchange to show the Indonesian people all kinds of beautiful scenery from Poland, along with the unique diversity of our cities," said Deputy Marketing Director of Polish Tourism Organization, Artur Pielaszek.

“This exhibition is only the beginning, in the future we want to invite Indonesian people to Poland. We also brought our partners from Poland and Central Europe to introduce Indonesian tourism agencies and operators so that Poland can become a major tourist destination for Indonesian people in the future,” continued Artur.

The opening of the Polish Contemporary Textile Art and Batik Exhibition at the Indonesian National Museum in Central Jakarta starting from October 3 through the whole month will mark the start of the Poland Festival 2022.

From October 17 through 31, a Tourism Photo Exhibition showcasing the sceneries and skylines of Poland through photography will be open to visitors at the Bursa Efek Indonesia building.

From October 19 to October 21, visitors will be able to attend the Railwaytech Indonesia National Rail Pavilion and conference at the JIExpo in Kemayoran, North Jakarta, to see the technological developments of the railway industry in Poland.

“We are currently on a trade mission in Jakarta and we are happy to share our experience with the Polish railway industry, the Polish railway industry has a long history, the first line was established in 1842, with 150 years of experience, we are happy to share knowledge with Indonesia,” says Cezary Filipek Manager from Polish Investment and Trade Agency Jakarta Office.

“We came here with Polish railway companies to share knowledge and technology with local partners, my role is to tell about a new national step in the evolution of railways, namely the hydrogen revolution that Poland is going through,” added Cezary Filipek.

During last year’s Poland Festival 2021, motion capture systems at the Grand Lucky and Hokky supermarkets recorded that the PF2021 attracted over 168,000 visitors. Based on sales data provided by stores and the participating importers, during just 2 weeks of November sales recorded growth between 70% to 400% in comparison to any best month in the past, which shows that the festival was successful in increasing public awareness of Poland’s culture, language, tourism, as well as Polish FMCG brand recognition.

For more information, visit www.paih.gov.pl or contact jakarta@paih.gov.pl.

 

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