Nissan also shows some future EV concept vehicles.


Japanese automotive manufacturer Nissan unveiled its latest vision, "Nissan Ambition 2030", last Monday (11/29/2021), to respond to the need for environmentally-friendly vehicles while not neglecting to prioritize its safety and sustainability.

Through the vision, Nissan plans to present a valuable strategy for driving experiences that are confident, enjoyable and based on consumer needs. This vision also ensures that Nissan will deliver electrical products with leading-edge technology to the global market.

Nissan's concept aligns with its worldwide goal of carbon neutrality by offering all Nissan products with environmentally friendly technologies by 2050.

"With Nissan Ambition 2030, we will welcome a new era of electrification, advanced technology to reduce carbon emission production. In addition, we are also looking for new business opportunities. We want to turn Nissan into a more sustainable company that is needed by consumers and society," said Makoto Uchida, Nissan CEO, in his statement.

Nissan claims to have democratized electric vehicles by presenting products and infrastructure oriented towards customer satisfaction. The vision will also ensure the company accelerates the pace of electrification and technology by offering an investment of 2 trillion yen or around 17.6 billion U.S. dollars in the next five years.

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As previously noted, Nissan will introduce 23 new electric vehicle models, including 15 new electric vehicles, until 2030. Nissan targets more than 50 percent of the global market share through the Nissan and Infiniti brands.

Nissan will present 20 vehicles with EV and e-Power technology in the next five years. It targets to increase sales of electric cars in various major markets by the fiscal year 2025 including, the European market with more than 75 percent of sales, Japan with more than 55 percent of sales, China with more than 40 percent of sales and the U.S. with more than 40 percent of electric vehicle sales in the fiscal year 2030.

The Japanese giant manufacturer is also working to improve the capabilities of its lithium-ion batteries and introduce cobalt-free technology to keep production costs down by 65 percent in fiscal 2028. It plans to deliver EVs with all-solid-state batteries (ASSB) technology and plans to build a manufacturing plant in Yokohama in 2024.

The presence of ASSB technology makes Nissan able to widen its EV model offering in various segments and is affordable for consumers. Nissan hopes ASSB can keep battery costs down for a variety of products in the future.

Nissan is also looking for a company capable of offering battery supplies to meet global consumer needs. It plans to increase battery production with partners globally from 52 GWh in 2026 to 130 GWh in 2030.

The company's new vision also focuses on developing safety technology and artificial intelligence for a wider audience. It targets the development of ProPilot for more than 2.5 million Nissan and Infiniti products in the next 2026. The development of autonomous technology with LiDAR will be embedded in every new product in 2030.

In addition to products and technology, Nissan will also localize the production process to make their electric vehicles more competitive. Nissan is expanding its EV Hub concept called the EV36Zero, which is present in the UK, to key markets in Japan, China and the U.S.

EV36Zero is an integrated manufacturing and services ecosystem that connects mobility and energy management to deliver carbon neutrality.

Ensuring that the production of electric vehicle batteries is also zero-emission is a priority for Nissan. The company plans to expand its battery repair facilities outside of Japan with new locations in Europe by 2022 and in the U.S. by 2025.

Nissan's battery repair infrastructure will support the economy in energy management, and the company aims to fully commercialize it for future vehicle and residential needs. It plans to invest 20 billion yen in 2026 in this manufacturing sector.

As the pace of innovation in mobility increases, Nissan intends to employ more than 3,000 people in advanced research and development globally while continuously upgrading the skills of its current workforce. Companies will also build collaborations across the alliance to enable cost savings and share expertise in carbon-neutral technology, electrification, software and services.

Despite Nissan's NEXT transformation plan, the company will maintain its business long-term, with a consolidated operating profit margin of above 5 percent.

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Nissan also showed a new concept vehicle to welcome its new vision. All of them are the embodiment of Nissan's desire in the future to present products that suit consumers' wishes, offer driving pleasure and manifest the democratization of electric vehicle technology.

The first concept is referred to as the Nissan Chill-Out. This concept offers a futuristic design without firm lines but still identifies as a Nissan product. This concept is promised to get the latest safety technology by providing a spacious interior design. This crossover comes using the CMF-EV platform, which promises the best EV driving experience.

The next concept is called the Nissan Max-Out. This concept comes with a convertible and sporty form. Nissan takes a futuristic approach with minimalist lines to bring driving pleasures such as stability and comfort. There is Dynamic cornering and balanced steering response to minimize body roll, creating a sense of oneness with the vehicle.

There is also the Nissan Hang-Out. This is a concept that comes to the needs of an SUV that can be taken for outdoor activities. With a flat floor concept, users can use the car's interior as a portable tent for recreation or just taking a walk. Nissan promises a spacious room and comfort for passengers regardless of the terrain.

Then, there is the Nissan Surf-Out. This is a double cabin concept vehicle that is used for various activities. With a rigid design, this vehicle is prepared to pass through multiple road conditions but still offers maximum comfort and controllability. Surf-Out also comes with flat cargo space and various charging modes that can be used anywhere.


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