Fashion and streetwear giant BAPE is set to launch its NFT projects debut with the (B)APETAVERSE.

The Japanese fashion label has teased one of its 10,000 upcoming unique digital ledgers called "The King of Apes". All of BAPE's NFTs will debut on the (B)APETAVBERSE where the brand's most dedicated customers will have access to exclusive content releases.

"All beings of the Metaverse, come greet The King of Apes, whose new face shall be unveiled soon," reads the (B)APETAVERSE website.

 

 

 

 

 

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A post shared by A BATHING APE® (@bape_us)

BAPE's new NFT project so far
More details about the project are yet to be released other than the official visual on the website and a high-quality render of the brand's logo. However, it is safe to assume for fans of the brand that BAPE's NFT project is going to feature some of the label's recognizable patterns and visuals released previously on the label's earlier projects.

BAPE's entry in the metaverse arguably is a part of the larger fashion industry movements in responding towards the metaverse, a network of 3D virtual worlds with a particular emphasis on social connection.

Prior to BAPE, two sportswear giants had tapped into the metaverse: Nike through RTFKT and Adidas with Bored Ape Yacht Club. Unlike the two, BAPE's effort is considered the first of the largest streetwear labels to launch its independent NFT project. 

Slightly similar to BAPE, American fashion retailer Gap had also launched its own gamified NFT experience and Japanese contemporary artist Takashi Murakami with his own series of NFT.

Justin Bieber joins the Bored Ape Yacht Club and more
Other NFT related updates came from Canadian singer Justin Bieber who recently had joined the Bored Ape Yacht Club.

Bieber had purchased a Bored Ape NFT for 500 ETH, roughly equal to Rp 21.08 billion. Right now, the 27-years old singer is the owner of Ape #3001, featuring the crowd-favorite ape character, brown fur, wearing a dark gray T-shirt, seen filled with tears and with a "New Punk Blue" background.

 

 

 

 

 

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A post shared by Its all about NFTs (@crypto_nfts_w0rld)

Bieber is not the only celebrity in the Bored Ape Club. Before Bieber's entrance, American rapper Eminem purchased a Bored Ape NFT that looks like him for 123.45 ETH or Rp 5.21 billion. Many dubbed the NFT "EminApe".

To this date, the Bored Ape Club stands as one of the most expensive NFT collections. With Bieber, Eminem, Canadian musician Peaches, and tennis player Serena Williams joining in, taking the collection to surpass 100 ETH floor price or roughly Rp 4.22 billion.