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LOUD BUDGETING: THE SOCIAL MEDIA TREND REVOLUTIONIZING FINANCIAL GOALS

Empowering Financial Freedom: How "Loud Budgeting" Redefines Spending Habits and Social Norms

17.03.2024
BY MAXWELL SOETOMO
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In a world where the cost of living seems to rise with each passing day, managing personal finances has become an increasingly pressing concern for individuals across Europe. With inflation soaring and daily essentials becoming pricier, many find themselves having to tighten their belts and cut back on non-essential spending.

But amidst this financial crunch, a new trend has emerged, promising to empower savers, foster financial inclusion, and challenge societal taboos around money: loud budgeting.

Coined by comedian and writer Lukas Battle, loud budgeting has taken social media platforms by storm, particularly TikTok. It's a movement centered around being vocal, open, and unapologetic about prioritizing savings over unnecessary expenditures.

Alaina Fingal, owner of budgeting website The Organised Money, underscores the importance of setting boundaries around spending and communicating these boundaries openly. "Being authentic and having boundaries around how we are spending our money... will lead to saving more money and paying off more debt," Fingal asserts.

Contrary to popular belief, loud budgeting isn't about avoiding social engagements altogether. It's about selectively choosing where to allocate funds, opting for meaningful experiences over mindless consumption.

"Let’s send a message to corporations about the national inflation level. Let’s take a stand. It’s not ‘I don’t have enough.’ It’s ‘I don’t want to spend,’" Battle passionately articulates.

The benefits of loud budgeting extend beyond personal finance management. By openly discussing financial goals and challenges, individuals can break free from societal expectations and prioritize their own needs. This fosters a sense of financial community and inclusion, reducing feelings of isolation and fear of missing out.

On platforms like TikTok, influencers like Jenny Park and Shanna Miller share budgeting tips, from maximizing retirement savings to exploring budget-friendly travel destinations.

But while social media can be a powerful tool for financial empowerment, it also poses risks. A study by personal finance company SoFi reveals that a significant percentage of online purchases are impulsive, driven by social media influence.

Yuval Shuminer, CEO of budgeting app Piere, highlights the pressure to portray a certain lifestyle on social media, which can lead to overspending and financial strain. "It can become easy to feel that doing the opposite, putting more into savings... isn’t really ‘living’,” Shuminer observes.

Ultimately, loud budgeting represents a paradigm shift in personal finance, emphasizing long-term financial stability over short-term gratification. As individuals navigate the complexities of modern-day spending, embracing open dialogue and setting clear boundaries can pave the way towards a brighter financial future.

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