Kim Kardashian West‘s KKW Beauty website will stop existing beginning in August. Earlier this month, Kim Kardashian, the founder, proclaimed that the company can quickly stop its operations so as to relaunch its “a fully new complete with new formulas.”

The revamp of the album comes within the interior of Kardashian’s position divorce from hip-hop genius, Kanye West. Although the temporal order coincides, the Kardashian beauty claims that the rebranding has completely no reference to the approaching divorce. Business of Fashion obtained a quote from an advocate for the complete stating that with reference to the overarching e-commerce platform disapproval was “Kim’s vision from the start.”

Currently, KKW Beauty is tied up in ongoing litigation which sees its manufacturer Seed Beauty suing minority stakeholder Coty Inc. for sharing trade secrets. Coty Inc. also holds a majority stake in Kim's sister, Kylie Jenner’s makeup brand, Kylie Cosmetics.

Mario Natarelli of disapproval agency MBLM commented on the rebranding sharing, “This kind of complete evolution will facilitate attract investors or scale a business or its offerings, or just elevate the brand’s perception on the far side that of a private company. Within the case of KKW Beauty, this complete evolution is probably a mixture of legal and merchandise changes which will likely keep inextricably joined with Kim herself.”

Back in August 2020, KKW Beauty filed a trademark for Skim by Kim, the start of its new skincare line. Kim Kardashian has not solely opened into the cosmetics trade, however conjointly in fragrance and skincare. It remains to be seen that the rebrand of KKW Beauty can unfold.

Kim Kardashian as a wealthy person

She has conjointly attained millions from her TV career, specifically Keeping Up With The Kardashians and endorsement deals.

The rest of her estate is created from her personal finances, properties, and investments. Kardashian,  who retains the last name Kardashian West, is a change of heart at the wealthy person club 2 months after filing for divorce from her husband Kanye.

She filed the divorce papers in  February, citing hostile variations.

Kardashian started her own beauty line in 2017 following the success of her sister Jenner's company- boomerang Cosmetics.

Claiming to be "inspired" by her younger sister, she sold two 200 of KKW Beauty to cosmetics large City last year, which valued the company at $1 billion.

Her 72 stakes are alleged to be priced at $500m (£361m), whereas Skims is valued at $225m (£162m).

The successes of the sisters' corporations depend heavily on their social media followings.

Kardashian has 236 million followers on Instagram.

Shares in Snapchat fell by $1.3 billion (£904m) when the physician decided to delete her account in 2018.

The younger sister was, according to Forbes, to become a wealthy person last year. However, was later accused of inflating her business worth and was stripped of her title.

Kardashian joins the likes of Amazon owner Jeff Bezos and Tesla bourgeois Elon Musk within the United States of America billionaire's club.