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INDONESIA FASHION WEEK 2024 STRENGTHENS THE NATION'S FASHION ECOSYSTEM

Celebrating Cultural Diversity Through Fashion: Indonesia Fashion Week 2024 Showcases "Langgam Jakarta Teranyam"

03.04.2024
BY WILHEMINA BOWEN
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The Minister of Tourism and Creative Economy/Head of the Creative Economy and Tourism Agency (Menparekraf/Kabaparekraf), Sandiaga Salahuddin Uno, lauded one of Indonesia's largest annual fashion events, the "Indonesia Fashion Week 2024," which is expected to bolster the nation's fashion ecosystem.

Speaking at the "Opening Indonesia Fashion Week 2024" held at the Jakarta Convention Center on Wednesday (March 27, 2024), Menparekraf Sandiaga highlighted the significant contribution of the fashion industry to Indonesia's economy, amounting to 17.6 percent of the total value added to the country's economy, totaling Rp225 trillion.

The event witnessed the presence of 300 fashion designers, 18 fashion show slots, 400 booths, exhibitors, talk shows, trunk shows, and various culinary delights.

"The fashion sector has already created 17 percent of the total 25 million jobs contributed by the creative economy sector. Additionally, fashion has made the largest export value contribution within the creative economy sector, totaling $16.5 billion in 2022," stated Sandiaga.

Sandiaga emphasized the importance of focusing on enhancing product quality among creative economy stakeholders, expressing hope that this would lead to success towards achieving Indonesia's Golden 2045 vision.

The 11th edition of Indonesia Fashion Week, held from March 27 to 32, 2024, centered around the theme "Langgam Jakarta Teranyam," weaving together the cultural and textile heritage of Jakarta Province into fashion creations.

"Langgam Jakarta Teranyam" showcased the Betawi culture, capturing the essence of unity in diversity through fashion lenses that blend Malay, Chinese, Arab, and European histories and traditions.

Poppy Dharsono, President of Indonesia Fashion Week, expressed pride in presenting a diverse array of stunning works from stakeholders in the fashion industry, ranging from heritage cultural textiles like batik, ikat, songket, embroidery, to exclusive materials such as leather, gold and silver jewelry, pearls, bags, shoes, beauty products, and more.

Indonesia Fashion Week serves not only as an exhibition but also as a celebration of creativity, craftsmanship, and fashion products, serving as a platform for promotion, branding, recognition, and network expansion.

Accompanying Menparekraf were Fransiskus Handoko, Director of National and International Events at the Ministry of Tourism and Creative Economy/Creative Economy and Tourism Agency, and Yuke Sri Rahayu, Director of Culinary, Crafts, Design, and Fashion Industries at the Ministry of Tourism and Creative Economy/Creative Economy and Tourism Agency.

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