1-GROUP UNVEILS ELECTRIFYING F1 SEASON CAMPAIGN: GRAND PRIX EXTRAVAGANZA ACROSS ICONIC VENUES
Revving Up the Excitement: 1-Group's Unmissable Grand Prix Extravaganza
The Formula 1 Singapore Grand Prix (GPSS) is gearing up for an exhilarating return, and leading lifestyle and F&B group 1-Group is revving its engines to deliver an unforgettable Grand Prix experience. With an exciting array of events spanning dining, nightlife, entertainment, family fun, and lifestyle experiences, 1-Group is set to make this F1 season a truly remarkable one. In collaboration with the Singapore Tourism Board, the 1-Group GPSS campaign for 2023 promises an unparalleled celebration from September 8th to 17th, offering something for everyone.
Full Throttle at Yin Bar & Yang Club
Date(s): September 15 & 16, 2023
Time: 6:30pm onwards at Yin Bar, 10 pm onwards at Yang Club
Kicking off the GPSS campaign, the Full Throttle series takes the spotlight as the flagship event, presented in collaboration with Red Bull. The courtyard of Riverhouse (Yin Bar) will transform into an exciting pit stop, complete with a race car installation loaded with refreshments and delectable bites for refueling. Guests can indulge in GPSS-themed libations, available in single or group servings, as they enjoy live band performances and photo opportunities with Red Bull's Race Car Girls.
As the night unfolds, the excitement shifts to Yang Club, offering a continuation of the racing atmosphere and themed beverage packages, including party accessories powered by Red Bull. The musical lineup boasts an impressive roster of local DJs, delivering high-energy sets on September 15th. The following night, three former champions of Red Bull’s Music 3Style World DJ Championship will take the stage, creating an electric blend of turntablism and music styles. The weekend will be punctuated by The Riverhouse Siren Dancers and confetti explosions, creating an unforgettable high-octane experience.
Sustainable F1 Party x Crust x Wild Pearl at 1-Arden
Date: September 8, 2023
Time: 6 pm - 11 pm
In collaboration with Crust Group and Wild Pearl, 1-Arden presents a sustainable F1 party, focusing on both exhilarating entertainment and eco-conscious practices. This unique event combines the thrill of underground party culture with sustainability initiatives, featuring up-and-coming local DJs performing on Wild Pearl's solar-powered DJ booth. Attendees can enjoy craft beers by CRUST and eco-conscious cocktails made with repurposed ingredients from 1-Arden's rooftop garden. A Mini Treasure Hunt adds a touch of nostalgia, rewarding participants with a drink for finding hidden race car toys throughout the garden.
F1 Sunset Party x Red Bull at 1-Atico
Date: September 10, 2023
Time: 6 pm - 10 pm
The collaboration between 1-Atico and Red Bull brings guests a mesmerizing F1 Sunset Party against the stunning backdrop of a fifty-five-story view. Attendees can unwind with Red Bull-themed cocktails, delectable canapés, and a live DJ providing the soundtrack for the evening. Themed cocktails include Bullgarita, Bulljito, and Red Bull mocktails. The event also features an interactive Red Bull Lab Bar, allowing guests to experiment with creating their own concoctions. Exciting games and prizes, including Red Bull merchandise and passes to F1 parties at Yang Club, add to the excitement.
Early bird tickets for the F1 Sunset Party are now available, offering guests a welcome Red Bull cocktail or mocktail. Throughout September, all three Red Bull collaboration cocktails and mocktails will be available for guests to enjoy.
As the Formula 1 Singapore Grand Prix approaches, 1-Group's GPSS campaign promises an electrifying experience that combines adrenaline-pumping excitement with sustainability initiatives and a touch of nostalgia. Whether you're a racing enthusiast or a lover of unique experiences, 1-Group's Grand Prix Campaign is set to be a highlight of this year's F1 season.#THE S MEDIA #Media Milenial #Grand Prix Singapore #F1 Season #1-Group #GPSS Campaign #Formula 1 #Lifestyle Events #Entertainment #Nightlife #Sustainable Party #Eco-conscious Practices #Red Bull Collaboration #Music and DJ Sets #Unique Experiences