It's a collaboration with Maisie Williams


English celebrity Maisie Williams recently collaborated with a French fashion house from France, Coperni, to present a sustainable fashion collection. In mid-November ago, they launched a collection of vegan handbags made from apple waste. These eco-friendly bags are available in two series: Crossbody Swipe and Crossbody Swipe Mini. 

According to the official website of Coperni, the bags are made in Italy. They utilize apple skin that comes from juice producers to reproduce again as an alternative skin that is eco-friendly and chemical-free. This material is then designed creatively to be an attractive, handy bag. 

The vegan bag collaboration of Maisie Williams and Copernie has a simple design yet still stands out. They present three classic colors: marron, silver, and bold green. The body of the bag has a hole design, so it looks futuristic. Every bag is equipped with an additional suspender and five decorative pins in the form of unique fruit stickers. 

"I am very happy to be able to collaborate with Coperni," Maisie Williams wrote in her feed. "I hope this bag can attract people to use sustainable fashion products," Maisie continues. 

Coperni's founders described Maisie as a true inspiration. "She is the voice of a generation, from her personality to her various commitments," Vaillant and Meyer said in a statement. 

"Actor, director, producer, and environmentalist." She embodies the diverse, innovative, and responsible values of the future. It was a lot of fun working together to create these sustainable and fun Coperni bags." they say. 

Maisie Williams cares about sustainability deeply

Maisie is not a newcomer to the sustainable fashion industry. Recently, the star of Game of Thrones is continuously giving her voice to environmental issues through her social media. She also talks a lot about climate change. 

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Maisie also participates in international environmental activities. Recently, she participated in the COP-26 conference and talked directly with David Attenborough. She also acts as a brand ambassador of global sustainability for the well-known fashion brand H&M. 

As H&M's new Global Sustainability Ambassador, Williams collaborates with the retailer on a number of initiatives aimed at ensuring a more sustainable fashion future. The collaboration, which will last until 2021, will take place both in-person and online in order to reach as many people as possible and encourage them to recycle and reuse their clothes instead of throwing them away.

Maisie Williams is not the first celebrity concerned about social-environment issues and fashion sustainability trends. This year, other British stars like Billie Eilish, Jason Momoa, and Lorde have contributed and actively participated in the sustainable fashion industry. 

Coperni: the 'it' bag brand that dedicated itself to be sustained

Coperni's "it" bags are designed to be stylish but also technologically surprising. The French fashion brand is known for its innovation, but Coperni does sustainability well too. 

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Arnaud Vaillant and Sébastien Meyer, the label's co-creative directors, founded the label in 2013 but took a brief hiatus shortly after to take over the iconic French label Courrèges. The brand re-launched in 2017 and quickly established itself as designers of It-handbags and well-crafted modern-with-a-twist basics (think a structural black one-shouldered mini-dress, fastened with a velcro strap).

According to Grazia magazine, Coperni emphasizes sustainability and the use of technology to create beautiful clothing. The brand's name is derived from astronomer Nicolaus Copernicus, the astronomer who came up with the theory that the sun is at the center of the universe. The brand applies Copernicus' philosophy and places the woman and her body in the center of its work. It appears that the newly revamped Coperni is finding a devoted audience of conscious millennial and Gen-Z consumers.




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