Buttonscarves, a prominent Indonesian fashion brand, is making waves internationally with the launch of a special collection in collaboration with Switzerland Tourism. Marking a significant milestone as the first brand in Southeast Asia to promote Switzerland’s scenic allure, the "Switzerland Series" captures the mesmerizing beauty of Switzerland through a luxurious scarf collection. This collaboration follows the success of Buttonscarves' previous partnerships with renowned tourism organizations, including Singapore Tourism Board and Dubai Tourism.

The Switzerland Series collection highlights the breathtaking landscapes of Switzerland, featuring majestic mountain ranges, picturesque villages, historic cities, and serene lakes. As one of the most coveted travel destinations globally, Switzerland's harmony of natural beauty and refined luxury serves as the perfect backdrop for this stunning collection. Buttonscarves invites travelers to embark on a visual journey through Switzerland's charm, offering a luxurious experience captured in fabric.

This collaboration brings Buttonscarves into the international spotlight as it expands its reach to global audiences, especially within Indonesia and Southeast Asia. Three influential personalities—Linda Anggrea, Sarah Sofyan, and Harumi—were chosen to explore iconic Swiss destinations for this series, including Zurich, Lucerne, and Jungfrau. The campaign explores Switzerland’s most luxurious travel experiences, showcasing spectacular destinations like the Romantik Hotel Schweizerhof Grindelwald, which boasts views of the towering Eiger Mountain, and the famous VIP Gondola ride that offers breathtaking views of the Swiss Alps.

"Being the first brand entrusted by Switzerland Tourism to showcase the beauty of Switzerland to our BSLady community and travelers in Indonesia and Southeast Asia is a true honor," said Linda Anggrea, CEO of Buttonscarves. "This collaboration not only marks a new chapter in Buttonscarves' global journey but is also a testament to our vision and dedication to bringing the world's most inspiring destinations to life through fashion."

The Switzerland Series collection is available in 12 colors, including two exclusive hues available only at Buttonscarves’ Plaza Indonesia store. The collection can be purchased online via the official Buttonscarves website or in offline stores. With this partnership, Buttonscarves cements its position as a global brand, inspiring travelers and fashion enthusiasts alike.