A NEW ERA OF SLOW LUXURY: BELMOND'S BOLD VISION FOR 2025 REDEFINES TRAVEL
Rediscovering the Art of Travel: Slow Luxury Takes Center Stage in 2025
In a world increasingly dominated by instant gratification, Belmond takes a bold step in the opposite direction. The company’s strategic outlook for 2025 isn’t just an expansion—it’s a cultural shift, reintroducing travelers to the art of mindful living through its philosophy of Slow Luxury. With new sleeper trains, immersive culinary adventures, and exclusive properties, Belmond invites guests to embrace the journey itself as a destination.
The Rise of Slow Luxury: A Timeless Philosophy
Slow Luxury, Belmond’s guiding ethos, emphasizes the value of time, local craftsmanship, and cultural immersion. Far from the rush of modern travel, Belmond’s experiences cultivate connections—with landscapes, history, and oneself. Dan Ruff, CEO of Belmond, captures this sentiment:
“Our properties' identity is rooted in Slow Luxury. In 2025, we will elevate this further by inviting guests to discover a new pace of travel, allowing for deeper connections with the destination.”
This philosophy manifests in offerings like the Britannic Explorer, England and Wales' first luxury sleeper train, set to debut in July 2025. With routes weaving through Cornwall, the Lake District, and Wales, the train transforms travel into an immersive experience. Gourmet dining by Michelin-starred Chef Simon Rogan, breathtaking natural excursions, and elegantly crafted cabins promise journeys that linger in memory.
A Celebration of Cultural Richness and Culinary Artistry
From England’s rolling hills to France’s tranquil waterways, Belmond’s 2025 portfolio showcases a profound respect for local traditions. Highlights include the addition of Michelin-starred Chef Dominique Crenn as the first culinary curator for Les Bateaux Belmond in France. Her menus, inspired by French rivers and wine regions, epitomize the slow-paced gastronomic indulgence that Belmond champions.
Meanwhile, the Venice Simplon-Orient-Express continues its legacy with new itineraries and a reimagined carriage designed by artist JR. Combining Art Deco elegance with modern creativity, the train redefines luxury rail travel, inviting guests to journey through time while reconnecting with their artistic selves.
A Heritage of Elegance: Reimagining Iconic Properties
Belmond’s dedication to preserving historical charm while embracing modernity is epitomized in the Splendido, A Belmond Hotel in Portofino. After a multi-year renovation, this emblematic property reopens in 2025 with newly designed suites, a Dior Spa, and an exclusive summer residence, Villa Beatrice, perched above the Ligurian Riviera.
In Tuscany, the Castello di Casole will host Belmond’s first-ever photographic residency, merging artistic exploration with the villa's rich heritage. These thoughtful enhancements not only elevate Belmond’s portfolio but also preserve the cultural and environmental integrity of its destinations.
A Journey with Purpose
Belmond’s expansion isn’t merely about indulgence—it’s about responsibility. Through partnerships like its collaboration with Parley for the Oceans, Belmond commits to protecting marine ecosystems, starting with Maroma, A Belmond Hotel in Riviera Maya. These initiatives align Slow Luxury with sustainability, ensuring that the joy of travel is matched by efforts to safeguard the planet.
The Future of Travel, Rooted in the Past
As Belmond moves into 2025, its vision of Slow Luxury redefines what it means to travel. By turning each journey into a transformative experience, Belmond reminds us that true luxury lies not in speed but in savoring the moments along the way. Whether aboard a train, on a river, or in a historic villa, guests are invited to pause, connect, and rediscover the art of living.
For travelers seeking meaning beyond the destination, Belmond’s 2025 offerings are a call to embrace the timeless beauty of the journey.
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