YouTube is reportedly in the process of developing a new artificial intelligence (AI) tool that will enable users to create video content using the voices of famous individuals and world-renowned musicians.

According to reports from Billboard, the company is currently engaged in discussions with several record labels to negotiate permission for the use of artists' intellectual property. If these negotiations prove successful, the beta version of the AI tool will grant selected content creators the ability to utilize the voices of participating artists, as reported by NME.

However, the discussions between YouTube and the record labels appear to be taking longer than initially anticipated. YouTube had initially aimed to unveil the tool at the "Made on YouTube" event in September of this year, but this plan was postponed.

Key players in this collaboration include Universal Music Group (UMG), Sony Music Entertainment, and Warner Music Group, who are all exploring the potential of this partnership for the use of musicians' voices on YouTube. The broader accessibility of this AI tool for users is expected to necessitate a series of new legal agreements.

Lucian Grainge, CEO of UMG, expressed that the advent of such technology could enhance human imagination and enrich musical creativity in remarkable new ways. On the other hand, Robert Kyncl, CEO of Warner Music Group, emphasized the importance of embracing technology, as it cannot be ignored.

In light of these developments, it is expected that many prominent artists may be apprehensive about the use of their voices. Billboard reports that significant questions remain regarding how artists will be compensated for the new content generated by this AI tool. The outcome of these discussions could significantly impact the future of creative content on YouTube, as well as the broader AI-driven creative landscape.