A young designer from Depok opened his tablet, picked up his stylus, and hand-lettered a song title that would eventually appear on screens watched by millions worldwide. That designer works at Rising67 Studio — and their name is now officially in the credits of Ariana Grande's music video for Hate That I Made You Love Me.

What Is Rising67 Studio and What Did They Design ?

Rising67 Studio is an Indonesian illustration and creative studio based in Depok, West Java. For Ariana Grande's new single Hate That I Made You Love Me, they were commissioned to handle the Titles & Poster Design — meaning the hand-crafted lettering you see splashed across the music video's opening frames and the film-noir-style poster art were entirely their work.

The music video was directed by Christian Breslauer, produced by London Alley & Lucky Bastards, and stars both Ariana Grande and actor Justin Long. Rising67 Studio sits in the official credits alongside the director of photography, editors, and colorists — not as a footnote, but as a named creative contributor.

How Did a Studio from Depok End Up Working with Ariana Grande?
Rising67 Studio first shared the behind-the-scenes process on their official Threads account (@rising67.studio) — from early sketches through to the final poster, complete with their copyright watermark visible in the corner. The studio noted they created a fully custom, hand-made title treatment for the song, meaning the lettering wasn't pulled from any font library. Every curve of "Hate That I Made You Love Me" in that signature yellow brushstroke style was drawn by hand on a tablet.

In their caption, the studio wrote: "Ngga nyangka bisa bikin Title treatment buat Ariana Grande, sampe masuk ke video klipnya." ("Didn't expect to be able to create a title treatment for Ariana Grande, and even have it make it into the music video.")

That kind of quiet disbelief is what makes this story land. This wasn't a major agency in Jakarta with a global network. This was a creative studio from Depok, working on a tablet, lettering a title that now lives inside a major pop release.

Why This Matters Beyond the Hype

The counterintuitive part of this story: global creative work increasingly doesn't require a New York zip code or a London studio address. Rising67 described the collaboration as the most meaningful achievement in their time as a creative studio — and it's not hard to see why. Their work is now physically printed on posters displayed on walls in cities they may never have visited.

Indonesian pop culture media account USS Feed broke the story locally, with the post pulling over 44,000 likes on Instagram — a signal that the audience recognized exactly how significant this moment was.

The Design Itself

The poster carries a deliberate retro-thriller aesthetic — the kind you'd associate with 1970s drive-in cinema posters. Two faces reflected in a car's rearview mirror, a disembodied hand, a vintage yellow car speeding into the night. The typography matches: hand-lettered, rough-edged, urgent. It feels designed to be printed large and look incredible on a wall — which is exactly what happened, as fans were photographed next to the physical poster installations in what appeared to be a major city campaign.