Sugianto Kusuma, better known as Aguan, is a prominent figure in Indonesia’s property industry due to his success with Agung Sedayu Group. However, his rise to fame was not instantaneous, nor was it an easy journey. In fact, Aguan's story begins in humble circumstances, where he started as a warehouse guard and office cleaner at a large import company.

Born on January 9, 1951, in Palembang, Aguan's original name was Guo Zaiyuan. Raised in a family that frequently moved across regions, Aguan completed his secondary education at Jugang Zhongxue, a well-regarded Chinese school in Indonesia. In 1965, he moved to Jakarta to continue his studies and soon developed a strong work ethic that would define his career.

Early Career and Entrepreneurial Spirit

Aguan's early professional life was marked by menial work in an import company. His diligent work ethic and quick learning led to a promotion to an administrative manager. However, driven by a desire to build something of his own, Aguan ventured into the import business on his own terms. This decision would mark the beginning of his entrepreneurial journey.

A pivotal moment in his career occurred when he helped a friend, who was financially struggling, by investing in a real estate project. This experience gave Aguan valuable insights into the construction and property business, and from there, he ventured into the real estate market.

Agung Sedayu Group’s Rise

In the 1970s, Aguan's business ventures aligned with Indonesia's recovering economy, and he saw early success in small construction projects. This laid the foundation for what would become Agung Sedayu Group (ASG), one of Indonesia's leading property developers. Aguan’s breakthrough came in 1991 with the development of Harco Mangga Dua, Indonesia's first integrated electronics mall.

ASG continued to grow, securing numerous high-profile projects across Jakarta, Bogor, Depok, Tangerang, and Bekasi. The company expanded further into residential and commercial developments, including Taman Palem, a massive 1,500-hectare residential project, and Seaview Apartments. ASG's success was bolstered by Aguan's partnership with Tomy Winata, which led to major real estate projects in prominent areas like Kelapa Gading and Pantai Indah Kapuk.

With a portfolio of 57 properties across Jabodetabek, Agung Sedayu Group became a dominant force in Indonesia's real estate industry, further establishing Aguan as a key player in the sector.

Diversification and Expansion

Aguan did not limit himself to the property business. Through his company PT Multi Artha Pratama (MAP), he entered the packaging industry, acquiring PT Pratama Abadi Nusa Tbk. This move further diversified his business interests and solidified his position in various sectors.

As of 2018, Aguan’s wealth was estimated at approximately US$970 million (around Rp 14 trillion), largely driven by his real estate empire and other investments. Despite his immense wealth, Aguan's focus remained on long-term growth and contributing to the nation.

Philanthropy and Social Contributions

Alongside his business ventures, Aguan has been heavily involved in social work. He is a prominent figure in the Tzu Chi Foundation, a Buddhist humanitarian organization, where he serves as vice chairman. His involvement with Tzu Chi began after he met Master Cheng Yen, the founder of the organization, in 2001. Inspired by Tzu Chi’s work in education and healthcare, Aguan took on social initiatives, particularly addressing flooding issues in Jakarta by providing housing for flood victims.

Together with his wife, Lin Liping, Aguan has continued to support marginalized communities, particularly in Jakarta, contributing significantly to the well-being of the less fortunate.

Investment in Nusantara Capital City

In recent years, Aguan has expanded his focus to the development of Indonesia's new capital city, Nusantara, located in East Kalimantan. Leading a consortium of investors, Aguan has committed Rp 20 trillion to the project, which is set to drive significant economic growth in the region. The groundbreaking ceremony of the Astra Biz Center and Nusantara Botanical Garden highlighted Aguan's central role in this historic project.

In his own words, Aguan emphasized the importance of creating a new economic hub in Kalimantan, with long-term benefits for Indonesia’s society as a whole. His involvement in Nusantara, alongside other business tycoons, reflects his ongoing influence and commitment to shaping the future of Indonesia.

Sugianto Kusuma’s journey from a warehouse guard to one of Indonesia's most influential businessmen exemplifies resilience, vision, and determination. Through Agung Sedayu Group and his other ventures, Aguan has become a significant player in Indonesia’s property market while also contributing to social causes. His wealth, business acumen, and philanthropic efforts have solidified his legacy as a key figure in Indonesia’s modern economic landscape.