OYO'S AMBITIOUS GROWTH PLANS IN PAPUA: ELEVATING TOURISM AND ACCOMMODATION EXPERIENCES
Diversified Offerings and Strategic Expansion: OYO's Commitment to Transforming Papua's Hospitality Landscape
OYO, the leading global accommodation platform, has announced its ambitious expansion plans in Papua, marking a strategic move to meet the accommodation needs of travelers eager to explore the culturally rich and exotic landscapes of the eastern Indonesian province. With the current properties in Jayapura set to increase in the coming year, OYO aims to dominate the premium segment with offerings such as Belvilla, Townhouse Oak, Townhouse, Capital O, and Collection O. Additionally, budget-friendly options like OYO and OYO Life will be available for the middle-income segment.
Papua, also known as the "Land of Cendrawasih," has become a sought-after destination for travelers seeking authentic natural beauty. The allure of trekking in the Baliem Valley, the splendor of Lake Sentani, and the popular tourist destination Raja Ampat make Papua a prime spot for tourism. The government's target of a $100 million investment in the eastern Indonesian tourism sector is expected to create 4.4 million new job opportunities. OYO sees its contribution to the development of cultural preservation, environmental sustainability, and accommodation choices as vital for the growth of the tourism industry in the region.
In addition to expanding its geographical footprint, OYO is focused on building and retaining a loyal customer base as part of its business development strategy. The OYO Wizard program, a membership initiative with various benefits aimed at strengthening customer relations, offers curated high-rated properties and exclusive prices for loyal OYO customers. With three membership tiers - Blue, Silver, and Gold - starting at Rp15,000, users can enjoy additional discounts, complimentary stays, and other exclusive perks.
Hendro Tan, Country Stock and Flow OYO Indonesia, stated, "Our strategy to continually expand in eastern Indonesia demonstrates our confidence in the growing tourism potential of Papua. We are committed to collaborating with local governments and communities to contribute to Papua's overall development and the tourism industry."
Since its establishment in Indonesia in 2018, OYO has achieved a remarkable 15-fold growth, attracting more than 13 million customers. As a tech-hospitality company, OYO consistently reinforces its identity as a market leader by supporting the government's target achievement through the implementation of CHSE (Clean, Health, Safety, Environment, and Sustainability) standards for partner properties. Initiatives such as sanitized stays at all properties, VaccinAid for properties with vaccinated staff, and contactless check-in aim to enhance the safety and comfort of the guest experience.
OYO is a global platform that empowers entrepreneurs and property owners by providing comprehensive technology to enhance revenue and streamline operations. Offering easily accessible, affordable, and reliable accommodations worldwide, OYO provides 40+ integrated products and solutions to Patrons operating over 170,000 properties and homes across India, Europe, Southeast Asia, and 35 other countries, as of September 30, 2022. For more information, visit www.oyorooms.com.#THE S MEDIA #Media Milenial #OYO #Papua expansion #tourism growth #accommodation options #premium and budget segments #cultural diversity #sustainability #OYO Wizard program #customer loyalty #regional development #Indonesian hospitality #travel destinations #eastern Indonesia #government investment #contactless check-in #CHSE standards #tech-hospitality #OYO success in Indonesia