MICHAEL KORS ANNOUNCES K-POP STAR DAHYUN AS GLOBAL AMBASSADOR
Twice's Energetic Member Forges Fashion Partnership with Iconic Brand
In a move that's sure to make waves in the fashion and music industries, Michael Kors has officially appointed Dahyun, a prominent member of the South Korean musical sensation Twice, as its newest global brand ambassador.
At just 25 years old, Dahyun, whose full name is Kim Da-hyun, has already forged a strong connection with the Kors brand over the past few seasons. Her presence at both the spring and fall 2023 Michael Kors Collection runway shows during New York Fashion Week solidified her status as a notable figure in the fashion world.
Her impact was evident in a survey conducted by ListenFirst, a social media analytics platform, which ranked Michael Kors in the top position for social engagement during NYFW 2022. This achievement was partially attributed to a highly successful Instagram collaboration post featuring Dahyun arriving at the runway show, garnering a staggering 639,196 engagements.
The talented South Korean singer will be featured in the upcoming Michael Michael Kors fall/holiday campaign, followed by appearances in the spring campaign. Moreover, fans can look forward to additional collaborations and appearances across various social media platforms throughout the year.
Having been a valued member of the global sensation Twice since 2015, Dahyun's energy, animated spirit, and global appeal make her the perfect fit to represent the Michael Kors brand.
Michael Kors expressed his excitement about the collaboration, stating, "I'm thrilled to venture into the world of music and performance with Dahyun. Her charisma, talent, and unique style have captured the hearts of audiences worldwide. She embodies everything our brand stands for."#THE S MEDIA #Media Milenial #K-Pop #Michael Kors #Global Ambassador #Dahyun #Twice #South Korean Music #Fashion Industry #Brand Collaboration #New York Fashion Week #Social Media Engagement #Instagram #Fashion Campaigns #Music and Fashion #Global Appeal