Elevating Elegance: Persol's Sunglass Library Graces Oetker Collection Hotels


Oetker Collection, the renowned hospitality brand known for its Masterpiece Hotels such as Hotel du Cap-Eden-Roc and Eden Rock - St Barths, has teamed up with Italian heritage eyewear brand Persol to introduce a unique and stylish amenity for its guests. The collaboration is set to debut at select iconic properties within the Oetker Collection portfolio, including Le Bristol Paris, Château Saint-Martin & Spa, Brenners Park-Hotel & Spa, Jumby Bay Island, and the recently unveiled masterpiece, Hotel La Palma in Capri.

For guests seeking a touch of elegance and practicality during their stay, Oetker Collection and Persol have curated a selection of six distinct eyewear styles for each property. This innovative partnership aims to offer convenience and sophistication to travelers who may find themselves in need of sunglasses while enjoying the exquisite amenities offered by these world-class hotels.

As part of this unique collaboration, hotel team members will present guests with the opportunity to select their preferred pair of Persol sunglasses from a specially designed caddy. The selection includes six carefully chosen styles, ensuring a perfect blend of fashion and function. The caddy also provides guests with polishing materials and cloths to maintain the pristine condition of their eyewear.

Persol, a pioneering eyewear brand with a rich history dating back to 1917, was founded by Giuseppe Ratti in Turin, Italy. Originally created in response to the needs of pilots who faced blinding sunlight, Persol's commitment to quality craftsmanship and innovation has led it to become a symbol of timeless style. With a legacy of catering to race car drivers, motorcycle enthusiasts, and iconic figures in the world of cinema, Persol has maintained its reputation for excellence throughout the years. Each pair of Persol glasses embodies meticulous engineering and attention to detail, a testament to the brand's dedication to its heritage.

"Sunglasses are a daily essential for many, especially during vacations. Oetker Collection's hotels exude elegance and are located in some of the world's most stunning destinations. We are delighted to provide their discerning guests with Persol sunglasses, adding a touch of chic sophistication to their remarkable surroundings," commented Riccardo Pozzoli, Persol Brand Director.

Simon Neggers, Senior Vice President of Sales, Marketing & Communications at Oetker Collection, shared his enthusiasm about the collaboration, saying, "Persol's commitment to craftsmanship and innovation aligns perfectly with our values. We believe that these carefully curated sunglass styles will enhance the experience for our guests, whether they're relaxing by the pool at Jumby Bay or savoring a leisurely meal in the enchanting garden of Le Bristol Paris." This partnership will continue later this year at L'Apogée Courchevel.

The collaboration between Oetker Collection and Persol serves as a testament to the commitment of both brands to elevate the guest experience through a blend of luxury, style, and practicality. This exciting partnership brings together two esteemed names to provide an innovative amenity that will undoubtedly resonate with travelers seeking both comfort and sophistication during their stay.

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