Huawei, the global technology giant, unveiled its groundbreaking "Fashion Forward" strategy during the recent "Wearable Strategy and Product Launch" event in Barcelona, Spain. This innovative approach aims to blend cutting-edge technology with fashion, taking the world of wearables to new heights. At the heart of this strategy is the stylish and feature-packed HUAWEI WATCH GT 4.

Fashion Forward Meets Cutting-Edge Technology

In a bid to revolutionize the wearable industry, Huawei's "Fashion Forward" concept combines advanced technology, fashion-forward design, and user-centric health features. The result is a new standard in wrist accessories that seamlessly blend with modern lifestyles.

Huawei's commitment to pushing the boundaries of user experience is evident in its approach to design, health, and sports. With a decade of experience in delivering innovative technology, unique aesthetics, and premium craftsmanship, Huawei has positioned itself as a pioneer in the industry.

Design Excellence

Huawei is dedicated to creating meaningful and sustainable designs that allow users to express their unique style. By incorporating innovative materials and offering a wide range of personalization options, each wearable device complements the individual wearer's personality and preferences.

The company consistently enhances user comfort and experience by using high-quality, durable materials. This commitment to design excellence ensures that Huawei's wearable devices not only look great but also provide unparalleled comfort and durability.

Health and Well-being

Recognizing the importance of health and well-being, Huawei empowers users to personalize and prioritize their health and sports journeys without compromising on style. The company integrates the latest hardware detection technology, enhanced software algorithm platforms, and comprehensive digital health services into its products, ensuring users have control over their health.

Huawei has been at the forefront of providing comprehensive health management features through collaborations with academic and industry partners. The company ensures that user health data is not only accurate but also actionable, allowing individuals to make informed decisions about their well-being.

Elevating Sports and Fitness

Whether you're a professional athlete or just starting your fitness journey, Huawei's wearable devices are designed to make physical activities easier and more enjoyable. The HUAWEI TruSport™ system, based on scientific knowledge, transforms wearable devices into personal trainers on your wrist, helping users achieve their fitness goals.

Introducing the HUAWEI WATCH GT 4

The star of the show is the HUAWEI WATCH GT 4, the latest addition to Huawei's flagship WATCH GT series. Available in two sizes, 46mm and 41mm, this series combines premium features, sleek design, and high-quality health and fitness monitoring.

The "Classic Evolved" design principle brings a touch of elegance to the HUAWEI WATCH GT 4, breaking the boundaries between form and function. With its striking Octagonal Dial design in the 46mm version and the sleek Pendant design in the 41mm version, these smartwatches cater to various style preferences.

Moreover, users can choose from over 25,000 visual displays in the watch's gallery, allowing them to customize their device to match their unique lifestyle. The Always-On Display (AOD) feature provides convenient access to essential information for individuals on the go.

Huawei's Wearable Product Ambassadors

In a remarkable blend of sports and style, Huawei has appointed two renowned figures as Wearable Product Ambassadors. Pamela Reif, a leading fitness and lifestyle influencer, joins Sir Mo Farah, a legendary long-distance runner and multiple gold medalist, in promoting Huawei's wearable products.

Pamela Reif expressed her excitement, stating, "Huawei has consistently been at the forefront of innovation in helping people lead healthier lives. I'm thrilled to be part of this ongoing future."

Sir Mo Farah highlighted the value of the smartwatch in his training and daily life, emphasizing both its performance and aesthetic appeal.

A Comprehensive Range of New Devices

In addition to the HUAWEI WATCH GT 4, Huawei introduced a range of new devices suited to various lifestyles. These include the HUAWEI WATCH Ultimate Gold Edition, HUAWEI FreeBuds Pro 3 with high-definition true wireless stereo earbuds, and the HUAWEI MatePad 11-inch PaperMatte Edition with an anti-glare screen.

These new devices underscore Huawei's "Fashion Forward" strategy, positioning the brand at the forefront of wearable device innovation.

Availability in Indonesia

The HUAWEI WATCH GT 4 is set to launch in Indonesia in early October 2023, available both online and offline. Online availability includes HUAWEI Official Store on Shopee, Tokopedia, BliBli, Lazada, and TikTok. Early buyers have a chance to win Gentle Monster glasses worth IDR 4,299,000 from September 14th to September 24th, 2023.

To sweeten the deal, Shopee Brand Day at HUAWEI Official Store will offer discounts of up to 65% on various devices, including tablets, laptops, wearables, and TWS options, starting from early October 2023.

In line with its commitment to consumers, Huawei has expanded its store network with two new stores in Jakarta and Makassar, offering a comfortable and modern shopping experience. Promotions during the grand opening week include cashback and extra gifts for purchases exceeding IDR 2,000,000, making it the perfect time to explore Huawei's gadgets and ecosystem products for yourself or your loved ones.

With its "Fashion Forward" strategy, Huawei continues to lead the way in wearable technology, delivering value and style to users at every step of their journey.