Global tech brand HONOR has officially unveiled plans to enter the rapidly growing Indonesian market, setting the stage for an exciting expansion in Southeast Asia. With Indonesia’s thriving economy and expanding middle class, HONOR has identified the country as a key focus for its growth strategy in 2025. The tech giant will introduce a comprehensive range of products, including smartphones, tablets, PCs, and wearables, with more than 30 variations set to be available in the market this year.

HONOR’s initial product rollout is slated for the first quarter of 2025, and the brand plans to open more than 10 HONOR experience stores across Indonesia within its first year. This marks the beginning of a long-term commitment to the Indonesian market, driven by the country’s increasing demand for premium tech products that provide exceptional user experiences.

Justin Li, President of HONOR South Pacific, expressed his optimism regarding the move: “Indonesia offers incredible potential, and we are excited to make it one of our key markets. HONOR is committed to growing alongside Indonesia’s dynamic economy, collaborating with local partners to deliver a complete ecosystem of products and services to our consumers.”

The company’s strategy is also deeply rooted in meeting the evolving needs of Indonesia’s burgeoning middle class, particularly those seeking high-quality yet affordable premium products. HONOR’s wide portfolio, which spans various categories, is designed to cater to this demand, providing consumers with innovative, accessible technology options.

HONOR’s successful expansion into other Southeast Asian markets, such as Malaysia, Singapore, and the Philippines, has paved the way for this move into Indonesia. With a proven track record of growth, particularly in the mid-premium segment, HONOR plans to bring its experience to the Indonesian market, offering a refined balance of affordability and luxury tech.

In addition to its retail expansion, HONOR is focused on delivering both offline and online shopping experiences that meet the needs of Indonesian consumers. The company is partnering with local retailers and e-commerce platforms, while also establishing eight service centers throughout the country to ensure quality after-sales services and repair solutions.

One of the most strategic steps in HONOR’s plan is the collaboration with local manufacturing partners. This move will allow the brand to produce products domestically, further cementing its commitment to meeting the long-term needs of the Indonesian market while contributing to the local economy.

HONOR’s expansion is part of its broader goal of reinforcing its global presence, which has seen significant growth in recent months. In December 2024, the company reported that for the first time, its global sales exceeded 50%. According to Canalys, HONOR has also broken into the top five in the global high-end market, catering to products priced above IDR 9 million in Q3 2024.

At the heart of HONOR’s success is its dedication to innovation, investing more than 11% of its annual revenue into research and development. By prioritizing customer-centric design and high-quality user experiences, HONOR aims to bring the best of technology to Indonesian consumers.

As HONOR prepares to make its mark in Indonesia, the company’s focus on value, performance, and innovation positions it to become a formidable player in the country’s competitive tech market. The expansion will not only bring cutting-edge products to local consumers but also help shape the future of technology in Indonesia, offering the latest in AI-powered smartphones, wearables, and more.