Enhancing the Football Viewing Experience: Hisense and PSG's Pioneering Partnership Continues


Hisense, the global giant in consumer electronics and appliances, has announced the renewal of its sponsorship with Paris Saint-Germain (PSG) for an additional two years. This extension of the partnership, which initially commenced in August 2020, will endure until the culmination of the 2024/25 season.

Over the past two decades, Hisense has solidified its stature as a worldwide technology leader for homes. This achievement stems from the company's enduring commitment to some of the most prestigious sporting events globally, including the FIFA World Cup 2022™. Hisense has also recently unveiled its sponsorship of the UEFA EURO 2024™. The extension of their partnership with PSG underscores Hisense's dedication to enhancing the football viewing experience for fans worldwide.

As part of their collaboration with the Parisian club, Hisense now features an in-built Sports Mode as a standard feature in their televisions. Moreover, Hisense has released three advertisements featuring PSG players since the inception of their commercial relationship. The most recent ad, launched in March 2023, garnered over 106 million impressions and 48.3 million views. By aligning with PSG, Hisense taps into one of the largest communities in the world of sports, boasting over 200 million followers, a perfect platform for innovative campaigns aimed at attracting new customers.

Marc Armstrong, Chief Revenue Officer at Paris Saint-Germain, expressed his delight, stating, "We are delighted to be continuing our adventure with Hisense, a company that shares our philosophy. Innovation is at the heart of our collaboration and our determination to continue enriching the experience of our customers and fans beyond the screen."

Catherine Fang, Executive Vice President of Hisense International, echoed the sentiment, saying, "The relationship with Paris Saint-Germain represents an integral part of Hisense's wider sports strategy, bringing happiness to millions of families through technological innovation and delivering perfect TV quality to consumers in Europe. We believe that through this partnership, we can continue to create the best possible at-home viewing experience for the Parisian club and its fans throughout the world."

Leveraging its robust sports strategy, Hisense achieved a remarkable 21.05% year-on-year increase in global TV sales during the first half of the year. Hisense is committed to providing consumers with extraordinary experiences while watching games with their families and friends. The renewal of this partnership will enable Hisense to continue offering Paris Saint-Germain fans the best possible worldwide viewing experience.

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