Following its announcement of "Everyone Wins" GRAMMY Nominee Gift Bags, Distinctive Assets bring up celebrity swag to the next level by collaborating with Recording Academy.


Distinctive Assets, the company that brought the celebrity swag trend to the mainstream, will again partner with the Recording Academy to present the official GRAMMY Gift Lounge and the Music's Biggest Night. This year's lineup features some of the biggest names in music, including Billie Eilish, Jack Harlow, and Olivia Rodrigo.

Commenting on the event, Distinctive Assets' founder, Lash Fary, said that the company is still excited to create a fantastic gift experience for everyone despite the world's challenges. To continue making the event inclusive, the company has also partnered with companies owned by individuals of color, sexual orientation, and ethnicity.

"We are proud to continue a tradition of making our gift endeavor as inclusive as possible, representing companies owned and operated by individuals across race, ethnicity, sexual orientation, gender, and age. These entrepreneurs not only make best-in-class products but also give back to their communities and the world at large," Fary noted.

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Glimmering GRAMMY Gift Lounge
The annual Gift Lounge will be held at Topgolf Las Vegas, and it will be opened to the public during three days of rehearsals. This year's event will feature a deluxe five-piece collection from Miage Skincare and an augmented reality experience featuring blues legend Robert Johnson.

The event also features a variety of curated gifts, including a selection of museum-quality jewelry from Grossé Japan, a cruelty-free vegan running shoe from Newton Running, and a VIP gift experience that includes gameplay and upgraded club rentals.

A pre-assembled GRAMMY Gift Bag will also be provided to attendees, and it will feature a variety of fabulous products from some of the industry's most prominent brands. Some of the companies featured in the bag include BathSlut, Mastercard Priceless Fragrance, Canidae Pet Food, Philips Norelco, Pixi Beauty, Wildlife as Property Owners, and The Chai Box.

The 52nd Annual GRAMMY Awards will be held on April 3, 2022, at the Grand Garden Arena in Las Vegas, Nevada. It will be televised live on CBS and available on Paramount+ at 8 p.m. ET (7 a.m. Western Indonesian Time).

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More swag gift bags from Distinctive Assets
Before collaborating with GRAMMY, Distinctive Assets announced its iconic "Everyone Wins" Nominee Gift Bags last week. This year's nominees include Will Smith, Andrew Garfield, Jessica Chastain, and Denzel Washington. They will receive a six-figure gift bag designed to treat them to a variety of indulgences.

Fary also noted that this year's nominees package is significant, as it's celebrating the achievements of all involved in the music industry and paying tribute to the resilience of those affected by the recent global crises.

"This year's nominee package is particularly meaningful as we pay tribute to a milestone anniversary and also celebrate the resilience of all involved after the challenges of the past two years. Despite perpetual bad news globally, it's an important form of self-care to carve out a little room for the fun, festive, and fabulous," the founder noted.

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