Buttonscarves, a leading lifestyle brand, has officially unveiled four prominent icons from the worlds of fashion and film—Laura Basuki, Putri Marino, Alyssa Daguise, and Halima Aden—as its new brand ambassadors.

Each ambassador was carefully selected for their alignment with the values upheld by Buttonscarves, from elegance to women’s empowerment. Their diverse backgrounds, styles, and achievements further emphasize the brand’s commitment to these principles.

After more than eight years in the industry, Buttonscarves has built a strong reputation both nationally and internationally, achieving notable milestones such as appearances at New York Fashion Week, London Fashion Week, and Dubai Fashion Week. The introduction of these four new brand ambassadors marks a significant chapter in the brand’s history, reinforcing its goal of solidifying Buttonscarves’ position in the global fashion landscape.

Putri Marino, known for her warmth and authenticity, has captivated audiences through her award-winning performances in film. As a recipient of the prestigious Citra Award, Putri’s ability to portray deep emotions on screen mirrors Buttonscarves’ core values of natural, understated elegance.

Laura Basuki exudes a serene and graceful confidence. Not only recognized for her acting skills, Laura embodies the modern woman with her timeless beauty and charm. This has led to her appointment as a Brand Ambassador for Buttonscarves Beauty as well, further expanding her role within the company.

Alyssa Daguise, with her trendy and modern fashion sense, represents the dynamic and confident young woman. Her stylish yet effortless look perfectly complements Buttonscarves’ dedication to empowering women to feel confident in any setting. With her strong influence on social media, especially among younger audiences, Alyssa brings an opportunity for Buttonscarves to reach an even wider demographic.

Since 2016, Buttonscarves has been known for producing high-quality and elegant products, one of which is their signature scarf. In line with its values, Buttonscarves chose Halima Aden as a brand ambassador, recognizing her as a symbol of confidence and empowerment for hijab-wearing women. As the first hijab-wearing supermodel, Halima Aden has shattered stereotypes and serves as a global inspiration. Her story reflects Buttonscarves’ commitment to supporting women in expressing themselves through fashion, without limitations.

Halima’s rise to prominence began when she became a semifinalist in the 2016 Miss Minnesota USA competition, later becoming the first hijab-wearing model to grace the cover of Vogue. She not only represents women in hijab but also stands as a beacon of inspiration for young people worldwide.

Linda Anggrea, CEO of Buttonscarves, expressed her excitement: “We are incredibly proud to introduce Putri Marino, Laura Basuki, Alyssa Daguise, and Halima Aden as our brand ambassadors. They not only embody the values of Buttonscarves but also have a significant impact in the fashion industry. We hope that their presence will increase awareness of Buttonscarves and allow us to reach a broader audience.”

Linda further added, “We aim to continue pushing forward with our vision of #ButtonscarvesGoesGlobal. With the addition of these brand ambassadors, we are optimistic about achieving even greater international success.”

This new collaboration marks a pivotal moment for Buttonscarves as it continues to expand its influence in the global fashion scene, staying true to its mission of empowering women through fashion.