The Mega 12.1-Hectare Destination in Pantai Indah Kapuk Redefines Retail with Over 200 Renowned Brands and Exciting Experiences


Agung Sedayu Group (ASG) and Salim Group have unveiled a groundbreaking project that promises to redefine shopping and lifestyle experiences in Indonesia. The Indonesia Design District (IDD), a visionary concept curated by Amantara, has officially opened its doors in the thriving Pantai Indah Kapuk (PIK) area, offering an expansive 12.1-hectare semi-outdoor wonderland.

Described as the "Biggest Design and Lifestyle Expo in Indonesia," IDD boasts an impressive lineup of over 200 renowned local and international brands. From home living products to interior design, lifestyle essentials, and captivating artworks, this destination has it all.

Natalia Kusumo, CEO of Commercial & Hotels of Agung Sedayu Group (Amantara), emphasized that the arrival of IDD diversifies shopping choices for the local community. "IDD complements the diverse industries in the PIK 2 area, attracting both local and international business players," she noted on Monday, September 18, 2023. "This one-stop shopping destination is the ultimate place to fulfill all your furniture and home decoration needs," she added.

IDD's impressive tenant list includes notable names such as Malinda Furniture Gallery, BIKA, Magran, TOTO, ROCA, Sleep&Co., MM Galleri, Emporium Marble, Box Living, LUAR by Malka, Vivere, The Hellenoz, Le Marbles, Spring Air, and many more. Additionally, a wide selection of food and beverage outlets, including Bandar Djakarta, May Star, 1/15 Coffee, Medan Baru, 30 Bumbu by Chop Buntut, Bipang Ambawang, GIOI, Sushi Mashi, Karuso Tju, Oyster Dealer, Bleum Coffee, and Kem Chicks, await visitors for a delightful dining experience.

Each tenant is housed in standalone buildings, meticulously designed by renowned Indonesian architects, such as Andra Matin for Kayu Lapis and Yori Antar for Viro World. The open corridors and lush gardens connecting these stores were envisioned by DP Architect in Singapore, collaborating with the local studio Seniman Ruang. Meanwhile, the common areas feature exquisite furniture designs by Alvin Tjitrowirjo.

Strategically located between Jl. Thamrin PIK2 and Jl. Rasuna Said PIK2, IDD is a mere 15-minute drive from Golf Island PIK, and the upcoming PIK2 Toll Interchange, set to be completed in Q4 2024, will further enhance accessibility for both domestic and international visitors.

Ipeng Widjojo, Director of Business Development at Agung Sedayu Group, highlighted IDD's integration within the broader 120-hectare Urban Hub PIK2 area. This integration encompasses various facilities such as the Automotive District PIK2, Entertainment District, Day & Night District, Thamrin Park Avenue, Living Plaza, Phantom Club, Galaxy Sports Club, a church, hotel, supermarket, and conceptual F&B outlets.

Beyond luxury furniture, IDD caters to families with children's furniture brands like Baby Rovega and Doogles. Visitors can also explore the 'Playscape,' an outdoor play area with foam flooring, and the 'Imagispace,' a digital art installation suitable for all ages. IDD provides a spacious prayer room, specially designed directories, and toilets to enhance the overall visitor experience.

IDD seamlessly connects to the Erajaya Digital Complex (EDC) and Bandar Djakarta PIK2, the largest restaurant with a novel concept. EDC is Indonesia's premier hub for digital technology, IoT, gadgets, and electronics, featuring prominent brands like Samsung, iBox, Erafone & More, Urban Republic, Garmin, JBL, Oppo, Realme, Xiaomi, Vivo, Huawei, LG, and others. A connecting corridor from IDD to EDC passes through Mandapa, hosting culinary festivals, art markets, and handcrafted products from local SMEs.

IDD is not only a shopping haven but also an event hub. It offers a town hall area covering 1,296m2, strategically located near the West Lobby, perfect for hosting art, design, and creative economy exhibitions, as well as local and international events. Upcoming events include the 2nd edition of Oktoberfest PIK on September 22 and 23, 2023, and the Contemporary Art & Design (ICAD) exhibition, a cultural exchange festival co-organized by Amantara, the Indonesian-German Chamber of Industry and Commerce (EKONID), and the Indonesian Street Children Organization (ISCO).

Oktoberfest PIK promises a celebration of Bavarian culinary traditions and unique German music performances. It will feature an exclusive performance by the authentic German band 'The Famous 10 Partenkirchner Musikanten,' all-you-can-eat Bavarian dishes from Mama's German Restaurant, and free-flow German beer - Konig and Kaltenberg (with premium tickets) and Prost (with regular tickets) from Orang Tua Group. Various games and a wide range of F&B choices are also available through collaborations with sponsors and partners. Tickets for the event are priced at Rp 1.4 million per person (premium) and Rp 800 thousand per person (regular) and are open to the public.

Anwar Salim, Director of Operating Units at Amantara, shared, "All the events we have planned are conceptualized by Amantara, aiming to highlight various conceptual destinations in PIK2, including IDD." He also noted the synergy between Oktoberfest PIK 2023 and IDD's opening, promising a unique experience for visitors and the community.

The IDD opening event was attended by the board of directors of Agung Sedayu Group, Salim Group, and Erajaya Group, as well as owners, tenant representatives, investors, VVIP guests, and lifestyle influencers from Indonesia. For more information about IDD events, visit their Instagram account @enjoy.pik.

The Indonesia Design District (IDD) is set to become a prominent destination that blends shopping, creativity, and entertainment in one extraordinary space, offering an enriching experience for visitors and a platform for businesses to shine in the Indonesian market.

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