ART + CULTURE

WHEN "DO IT FOR THE GRAM" GOES TOO FAR: CRYSTAL-COVERED ART DESTROYED IN VIRAL MUSEUM INCIDENT

A chair inspired by Van Gogh, encrusted with Swarovski crystals, shattered under the weight of clout-chasing carelessness. What happened next is a wake-up call for how we engage with art in the age of selfies.

20.06.2025
BY M. ARI ANWAR
SHARE THE STORY

It was supposed to be just another artsy Instagram moment. Instead, it turned into a glittering disaster.

At the heart of Verona, inside the elegant walls of Palazzo Maffei, an art museum known for its modern-meets-classic collection, something unbelievable happened. A Swarovski crystal-covered chair—more sculpture than seat—was crushed beneath a visitor who ignored all the signs not to touch. The act, caught on security camera and shared widely online, has since sparked a debate far beyond the art world: when does our obsession with content cross the line?

The piece, an imaginative tribute by Italian artist Nicola Bolla, is known as the “Van Gogh Chair,” referencing the iconic 1888 painting of a wooden chair by the tortured artist. But unlike its humble inspiration, Bolla’s version is a shimmering spectacle, made of delicate materials and glass, mounted on a pedestal, and clearly marked with a “do not touch” warning.

That didn’t stop one visitor from turning it into a photo-op. First, a woman posed as if sitting on the fragile artwork. Then, her companion took it a step further—literally sitting on the piece. It crumpled beneath him, and the pair quickly exited the scene before anyone could intervene.

From Selfies to Shenanigans: When Museums Become Content Stages

“We’re not blaming curiosity,” said Vanessa Carlon, director of Palazzo Maffei. “But fleeing the scene like that? That’s not a mistake. That’s disrespect.”

And she’s not wrong. The incident—while accidental—shines a light on a larger cultural shift, especially among digital natives and young travelers. Art is no longer just admired—it’s consumed, shared, and repackaged for likes, often at the expense of etiquette and common sense.

Art historian Carlotta Menegazzo, who also works at the museum, noted that while the sculpture looked solid, it was actually hollow, held together with foil and crystals—never meant to bear weight, only awe.

The Aftermath: Restoration and Reflection

Thankfully, the chair has been restored and returned to public view. But the museum’s message remains clear: respect art like you would someone else’s story—because that’s what it is.

The duo in question is still unidentified, and local authorities have been notified. But Palazzo Maffei hopes the lesson outlasts the virality of the video.

“Art is not a prop,” Carlon said. “It’s a legacy. And it deserves better than a fleeting moment on someone’s feed.”

#THE S MEDIA #Media Milenial #art vandalism #museum etiquette #Van Gogh Chair #Palazzo Maffei #Nicola Bolla #Swarovski sculpture #viral museum incident #art and social media #Instagram culture #clout chasing #youth responsibility #cultural heritage #modern art #art awareness #museum security #digital age behavior #art preservation #disrespectful tourists #selfie culture consequences #art restoration

LATEST NEWS