COUNTRY SPECIAL

THE INDONESIA PAVILION SHOW DIFFERENT POTENTIAL AT EXPO 2020 DUBAI

Various events are prepared starting from business, trade, tourism, and culinary forums typical of Indonesia.

28.09.2021
BY A. NUGROHO
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Indonesia will participate in the Expo 2020 Dubai event, which will take place from October 1, 2021, to March 31, 2022. For six months, Indonesia will show various advantages in various fields and promote all potential trade, investment, and tourism opportunities at the international event.

"Indonesia's participation in the Expo 2020 Dubai event is a golden opportunity because it brings many benefits, including strengthening Indonesia's economic growth," said Director General of National Export Development of the Ministry of Trade, Didi Sumedi, in his official statement.

Indonesia carries the theme "Connecting Yesterday, Today and Tomorrow" at the international Expo. Indonesia's presence is expected to strengthen Indonesia's bilateral relations with the United Arab Emirates (UAE). Indonesia and the EUA have just made new history with the launch of the Indonesia-United Arab Emirates Comprehensive Economic Partnership Agreement (IUAE-CEPA) in Bogor on September 2, 2021. The IUAE-CEPA is Indonesia's first bilateral trade negotiation with trading partner countries in the region. 

 

 
 
 
 
 
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In addition, Expo 2020 will show the synergy of ministries, institutions, local governments, and collaboration with the private sector to present various programs such as business forums, rolling exhibitions, and art and cultural performances.

"Different programs that are prepared every week at the Indonesian Pavilion are not only a daily activity of the Indonesian Pavilion, but also introduce the potential that Indonesia has and open up opportunities for collaboration with the global community in various aspects, including entertainment for visitors who come to the Indonesian Pavilion, "Said Sumi.

The Indonesian Pavilion will showcase Indonesia's historical journey and essential role in the international arena. In addition, it also brings Indonesia's rise as a global power. It reveals Indonesia's potential and commitment as a member of the worldwide community that contributes to a better future. The Indonesian Pavilion is divided into three zones, namely "Yesterday," "Today," and "Tomorrow," which describes Indonesia's past, present, and future-readiness.

The Indonesian Pavilion will present 26 weekly themes and more than 75 business forums. At the Business Forum, various Ministries, Institutions, and Local Governments will deliver in turn to provide complete information about Indonesia's potential following the categories of themes carried out. Three themes will be discussed in the Business Forum, namely commodities, industry, and the economy.

The Business Forum on the first theme will discuss information, trade, and investment potential of various commodities in Indonesia. The second theme will discuss the development of Indonesian industry, research, and innovation, investment potential in industry and infrastructure.

The third theme of the Business Forum will discuss economic concepts and new financing programs that have been and will be implemented in Indonesia. Examples of the discussions include the blue economy in Indonesia, green financing, the potential of the sharia economy, and the digital economy in Indonesia.

The rolling exhibition program also involves Ministries, Institutions, and Local Governments by displaying superior assisted MSME products ready for export. This program aims to introduce Indonesian products and encourage MSME products to penetrate the global market and increase the value of Indonesian exports. Various products will be displayed, ranging from handicrafts, decorations, food, beverages, and fashion.

The Indonesian Pavilion will also launch the Indonesia Spice Up The World (ISUTW) program, which will promote native Indonesian herbs and spices in the rolling exhibition area. The ISUTW program is held in conjunction with the National Day of the Indonesian Pavilion on November 4. It is scheduled to be attended by the President of the Republic of Indonesia, Joko Widodo.

 

 
 
 
 
 
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National Day is a day of celebration given to all participating countries of Expo 2020 Dubai to hold shows. National Day Indonesia will be held at Al Wasl Plaza, the most magnificent location at Expo 2020 Dubai. It is hoped that this opportunity will allow Indonesia to get more attention from visitors around the world.

"The Indonesian Pavilion will show the world the richness of Indonesian spices. In its heyday, spices were even more valuable than gold. Now, Indonesian spices with their distinctive aroma and taste, as well as full of benefits, show Indonesia's invaluable biodiversity that is not shared by all nations in the world," said Sumedi.

The arts and culture program will be an attraction at the Indonesian Pavilion, which aims to introduce Indonesian culture and entertain visitors. The local government has prepared several dances from Bali and Yogyakarta.

Companies that continue to support and become partners of the Indonesian Pavilion are PT Astra International Tbk (Astra), PT Applications Karya Anak Bangsa (GoTo), PT Telekomunikasi Selular (Telkomsel), Palm Oil Plantation Fund Management Agency (BPDPKS), PT Wijaya Karya (Persero) Tbk (WIKA), Asia Pacific Resources International Limited (APRIL GROUP), PT Gajah Tunggal Tbk, PT Indofood Sukses Makmur Tbk (Indofood).

 

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