ENTERTAINMENT

STARBUCKS VENTURES INTO ENTERTAINMENT WITH STARBUCKS STUDIOS

Brewing Creativity: Starbucks Studios Redefines Entertainment with Purposeful Storytelling

22.07.2024
BY WILHEMINA BOWEN
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In a bold move that underscores its commitment to creativity and community, Starbucks has announced the launch of Starbucks Studios, a pioneering initiative set to redefine the intersection of coffee culture and entertainment. Positioned as a platform to cultivate human connection through storytelling, Starbucks Studios aims to produce original content that resonates with global audiences.

"At Starbucks, we've always believed in the power of stories to unite and inspire," remarked Christy Cain, vice president of brand and partnerships marketing at Starbucks. "Starbucks Studios represents a natural evolution of our commitment to fostering meaningful connections. We're thrilled to shine a spotlight on diverse voices and narratives that celebrate the human spirit."

Partnering with Sugar23, an acclaimed multimedia production and talent management company known for pushing cultural boundaries, Starbucks Studios is poised to amplify narratives that evoke joy, provoke thought, and promote positive change. Michael Sugar, founder and CEO of Sugar23, expressed enthusiasm about the collaboration: "Together with Starbucks, we look forward to leveraging the art of storytelling to build bridges across communities and ignite conversations that matter."

Starbucks' foray into entertainment builds on its history of championing original content that reflects its core values. Notable past projects include "Upstanders," a compelling series profiling everyday heroes effecting change, and "Hingakawa," a poignant film exploring reconciliation over shared passion for coffee. These ventures have underscored Starbucks' role as a catalyst for cultural dialogue and social impact.

As Starbucks Studios prepares to unveil its inaugural slate of projects, including collaborations with Hollywood's brightest talents, anticipation is high for the transformative stories set to captivate audiences worldwide. With a blend of innovation and purpose, Starbucks Studios is poised to redefine the art of storytelling in the digital age.

For more information on Starbucks Studios and its upcoming releases, visit www.starbucks.com/studios.

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