Capturing Romance: Exploring the Pinnacle of Proposal Destinations and Trends in 2023


In the realm of love, the picturesque island of Santorini, Greece, has emerged as the reigning champion for marriage proposals in 2023, according to new research conducted by travel insurance experts at PayingTooMuch. The study delves into the affordability and appeal of destinations, considering factors like accommodation, dining options, couple-based activities, and even TikTok views.

Santorini secured its top spot by offering the highest number of romantic hotels (39) and restaurants (13) per 1,000 people. The breathtaking landscapes and stunning sunsets make it an ideal backdrop for couples looking to take the next step in their relationship.

Following closely behind is the Amalfi Coast in Italy, offering an array of activities and the lowest average cost for a bottle of wine (£4.30). Agra, India, claims the third spot with its budget-friendly accommodation at an average cost of £14 per night and affordable three-course meals for two at £11.62.

The Five Most Affordable Romantic Destinations for Marriage Proposals in 2023

For those seeking romance on a budget, the research unveils the five most affordable proposal destinations for 2023:

  1. Hội An, Vietnam: Boasting the lowest average cost for a three-course meal for two (£9.09) and affordable accommodation at £16.50 per night.
  2. Agra, India: With cheap accommodation and meals, along with top attractions costing an average of £56.10.
  3. Marrakech, Morocco: Known for its affordable accommodation (average of £58.50 per night) and attractions with an average cost of £28.53.
  4. Seville, UK: Proving that romance isn't limited to far-flung destinations, Seville offers affordable attractions at £30.14 and a bottle of wine for £4.30.
  5. New York's Central Park: A surprising entry on the list, the iconic Central Park offers a budget-friendly proposal spot with 24 million TikTok views.

TikTok Unveils the World's Most Popular Proposal Landmarks in 2023

When it comes to choosing the perfect landmark for a proposal, TikTok users have spoken. The top five most popular landmarks for proposals in 2023 are:

  1. Central Park – 24,000,000 views
  2. Trevi Fountain – 16,101,034 views
  3. Disneyland – 7,100,000 views
  4. Walt Disney World – 4,656,900 views
  5. Eiffel Tower – 1,538,500 views

Paris Reigns Supreme on Social Media in 2023

In the realm of social media, Paris emerges as the undisputed champion, attracting a staggering 78.8 million TikTok views for posts with proposal hashtags. The Eiffel Tower itself is a star with 1.5 million views, making it one of the most iconic proposal spots globally.

The World’s Five Most Popular Proposal Destinations on TikTok in 2023:

  1. Paris – 78,800,000 views
  2. Lake Como – 13,896,200 views
  3. Napa Valley – 11,300,000 views
  4. London – 10,445,800 views
  5. New York – 6,951,700 views

UK's Most Popular Proposal Destinations on TikTok in 2023

For those staying closer to home, the UK has its own array of popular proposal spots on TikTok in 2023:

  1. London – 10,445,800 views
  2. Cornwall – 320,100 views
  3. Edinburgh – 33,900 views
  4. Lake District – 2,163 views
  5. Loch Lomond – 2,034 views

For a detailed look at the research findings, visit PayingTooMuch's blog. Love is in the air, and these destinations provide the perfect backdrop for couples embarking on their journey towards forever in 2023.

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