With 8 league titles, 5 Coupe de France trophies, and almost a century of existence, AS Monaco is the jewel prince of French football. Its roots are firmly anchored within the Principality of Monaco and its eye-catching “La Diagonale” jersey was designed by Princess Grace herself in 1960.

The club is turning 100 soon and prestigious watchmaking brand Purnell stepped up to become the Official Timekeeper for AS Monaco. The partnership between AS Monaco and Purnell is said to release an exclusive co-branded timepiece collection, which is slated to be revealed during Spring 2022 season.

“Monaco is a unique concentration of beauty, prestige and dynamism, just like our masterpieces,” says Maurizio Mazzocchi, CEO of Purnell, about the club that makes Stade Louis-II its home.

“Both our brands are rare jewels in our respective fields, and we recognize ourselves with AS Monaco’s tagline: RISE. RISK. REPEAT.”

This is not the first time Purnell embraces the sports world. In 2021, the brand partnered with France Football and the Ballon d’Or.

Crafting excellence and bringing a twist to watchmaking partnerships with football, Purnell was established in Geneva and prioritizes excellence and
performance above all amongst Purnell’s core values.

With headquarters located at the heart of Rue du Rhône, Purnell creates watches inspired by movement, performance, and mechanical
prowess, bringing more future than past to the sphere of haute horlogerie.

 

 

 

 

 

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Both Purnell and AS Monaco has the same value
Founded in 2020 with the goal of bringing the tourbillon to the forefront of avant-garde haute horlogerie, Purnell is known to be exclusively associated with master watchmaking extraordinaire Eric Coudray, who created its 100% Swiss made Spherion, known as the World’s Fastest Triple-Axis Tourbillon in the world’s most exclusive watches.

The brand found a natural association with AS Monaco as the football club is known for its renown, regard, and elegance. AS Monaco displays innovation and strong values on the field, ones that match with Purnell’s tagline: “More Future Than Past.”

The club also possesses a strong foothold within the world of football, with legendary players such as Emmanuel Petit, Thierry Henry, and even Kylian Mbappé built their foundations amongst the Red and White team.

The club has its own historic runs in the UEFA Winner’s Cup and UEFA Champion’s League and continuously pursuing the same quest Purnell has for perfection on their journey to greatness.

“We are delighted to welcome Purnell to the AS Monaco family,” says Oleg Petrov, Vice-President & CEO of AS Monaco. “Purnell is a brand recognized for its know-how, its audacity, its sense of innovation and performance, notions that fit perfectly with our philosophy. We are looking forward to this collaboration.”