It’s a fashion local brand that brings youth culture spirit.


Local brands are getting bolder to show off on the fashion industry stage. Like JYK, an  Indonesia-based fashion label, proudly announces its Fashion Show debut at Milan Fashion Week this September 21, 2021 at 5 P.M. at the Palazzo Visconti di Modrone, Via Cino del Duca 8, 20122, Milan – Italy.  

“Revolutionary  Hope” is the theme of the collection with inspiration from the 70’s Punk style mixed for the first time with Batik – a traditional fabric from Indonesia. JYK aims for a better fashion future by using sustainable natural fabrics such as raw silk, organza silk, cotton and vegan leather made from the waste of coffee and vegetables. The batik itself is made from cotton and silk with eco-friendly colouring techniques,  using areca palm fruits, the waste of jengkol (Archidendron pauciflorum, in English it is called stinky beans, a species of a flowering tree from the pea family Fabaceae) and mango leaves. 

The story behind Revolutionary Hope

Photo Courtesy of JYK


The meaning of  "Revolutionary" means causing a complete or dramatic change; "Revolutionary Hope" means they always renewed hope to be able to always adjust with dramatic changes in life.

"The pandemic is making dramatic changes to everyone’s life in the world. We suffer and hope for the freedom to have a life back as it used to be. We want to grt out from the situation but it has been said that if you want to break from it, break it from inside the system, that’s much more powerful than rebelling outside the system. And the hopeless didn’t revolt  because revolution is an act of hope!”

This collection is an expression of a rebellion over the pandemic and that they will respond to the pain gracefully by changing what they can change, which is their own mind, so to always renew their hope that everything happened for a reason and everything will work together for their good.

The shape of ‘hope’ 

In this collection, hope is represented by a circle/round shape that is used literally and also in pattern techniques. The circle/round shape means whole protection; if we have hope, we’ll have a positive mind and happy heart:  “A happy heart is good medicine and a cheerful mind works healing, but a broken spirit dries up the bones.”


Photo Courtesy of JYK

Inspired by Batik Lubukinggau;  a modern hand-drawn batik founded by Rina Prana a spouse of City Mayor of the region of Lubuk Linggau in South Sumatra – Indonesia,  an area distinct with durian fruits and its flowers as the main batik’s pattern. Durian is well known as “kings of fruit” – it’s a  large, spiky, greenish-brown fruit that is well-loved in its native Southeast Asia and who could guess that inside the spiky fruit has a texture like custard with a  sweet delicious unique flavour.

Punk philosophy

Photo Courtesy of JYK


The philosophy of the spiky durian actually aligns with the Punk inspiration for the collection and also represents a hope that the pandemic will end as sweet as a ripe Durian.


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