ITALY’S FASHION INDUSTRY LOOKING FORWARD TO NORMALCY
Running them up again would be a positive stepping stone for national recession recovery.
Trade fairs are the main asset for SMEs and industry in Italy. Running them up again would be a positive stepping stone for national recession recovery. This is why some of Italy’s biggest fashion trade shows such as MICAM Milano, PITTI Uomo, Bimbo, MIPEL, TheONE Milano, LINEAPELLE, etc are asking the government for absolute determination on when they are permitted to opening their doors again, as well as holding events in adaptation with the health and safety regulations and protocols for both exhibitors and visitors. The trade fair organizers are begging the government to announce, in the next Decree of the Council of Ministers, which is expected to be issued on April 6.
Holding an international B2B trade fair where only professionals have access to the trade needs complex preparations and impossible to be settled in just a few days. This uncertain condition could put the whole fall season at risk.
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While holding outdoor events and activities is still controversial, the trade fairs, which are the essentials of the Italian economy, seem to be ignored. Resuming this industry is estimated to generate around 60 billion Euro turnover a year, according to the CFI. B2B events are expected to income 50% of exports trade during this fair, representing a total volume of 251 billion Euro a year, with a return on investment of 8 Euro per Euro invested.
The fashion industry could give a significant boost to overcome the current social and economic slump. Delaying the reopening of trade fairs means holding back the resumption of international trade and promotion of Italian goods, which is essential to get the country going again.#THE S MEDIA #Media Milenial