Buttonscarves, a leading fashion brand, has launched the Tropical Paradise Takeover, a month-long pop-up store event in Indonesia and Malaysia. This event, running from July 17 to August 18, 2024, is set to captivate visitors at Land’s End, Pantai Indah Kapuk 2, with its tropical-themed ambiance and seaside location.

The Tropical Paradise Takeover celebrates the launch of Buttonscarves' latest collection, the Misool series. Visitors can explore and purchase a variety of items from the Misool series, including scarves, rattan bags, flip-flops, and more. Exclusive to this pop-up event are the Misool Series in Pink Manta and the Misool Apparel collection, available only at the Tropical Paradise Takeover.

The global fashion trend of blending fashion with experience is embodied in this event. Buttonscarves’ Tropical Paradise Takeover aims to provide a unique shopping experience combined with the serene atmosphere of a tropical beach, a concept reflecting the distinct seasons of Indonesia and Malaysia. Land’s End, known for its beachside allure, is the perfect backdrop for this event.

Pantai Indah Kapuk 2 (PIK 2) has become a favored destination for Jakarta residents and visitors seeking a quick getaway. Buttonscarves invites its BSLady community and fashion enthusiasts to enjoy a delightful experience with friends and family at this tropical paradise.

Previously, Buttonscarves has successfully executed captivating campaigns in major cities worldwide, including Dubai, New York, Kuala Lumpur, London, and Paris. With the Summer Pop-Up event in Jakarta, Buttonscarves reaffirms its commitment to offering exciting experiences for fashion lovers in Indonesia.

The event also features the exclusive Mara Straw Bag, available only at the Tropical Paradise Takeover pop-up store and online at Buttonscarves' official website. Visitors can enjoy various activities, such as photo opportunities around the Tropical Paradise Takeover area, lounging on sunbeds, and savoring dishes from Noesaka restaurant. The overall design of the area is a vibrant blend of tropical elements and Buttonscarves' signature viva magenta monogram, paired with the exquisite patterns of the Misool collection.

"We are thrilled to present the Buttonscarves Tropical Paradise Takeover, a global activation with a new concept never before undertaken by Buttonscarves, especially at a beachside location. Through this activation, we aim to provide our BSLady community with an enjoyable new experience. Additionally, with our collaboration with Noesaka and the pop-up store, we hope customers will enjoy the fun of dining by the beach and shopping for the latest exclusive products from Buttonscarves," said Linda Anggrea, CEO of Buttonscarves.