Archipelago International, Southeast Asia's largest privately owned hotel management group, is celebrating its 25th anniversary.


Archipelago International, Southeast Asia's largest privately owned hotel management group, is celebrating its 25th anniversary since opening its doors in 1997.

Founder Charles Brookfield once dreamed of creating his own management company after living in Hawaii for almost 20 years. His goal at that time was to open beachfront property in Bali and a city-center business hotel in Jakarta. What started as a few hotels with several hundred rooms is now Southeast East Asia's largest privately owned hospitality company with more than 150 hotels, with a further 200 hotels under development across Southeast Asia, the Caribbean, and the Middle East with more than 40,000 room keys in 60 destinations and more than 15,000 employees.

Hosting millions of guests each year, Archipelago International is widely recognized as a best-in-class consumer brand with a portfolio of 11 brands such as ASTON, Collection by ASTON, Alana, Huxley, Kamuela, Harper, Quest, Neo, favehotel, Nordic and Powered by ARCHIPELAGO.

“Celebrating 25 years of trustworthy hospitality marks a key milestone in our company's history. I have nothing but gratitude to every employee, guest, hotel owner, and franchisee who supported and believed in us,” says Charles Brookfield, Chairman of Archipelago International.

“Now the focus is on the future. The lodging and travel industry offers tremendous opportunity over the long-term and we are ready for the next 25 years and beyond.” he continued.

Archipelago International has grown organically with much success in its home markets over the last 25 years while perfecting its brand portfolio, technology, systems, and standards at the same time. Now, with the capabilities to compete with and outperform any major international hotel chain, our group is successfully expanding to new global markets while staying true to our Asian roots and world-renowned Asian hospitality.

Archipelago International is now led by John Flood as President & CEO, bringing the company further to more extensive development across the globe and making hotels successful and being able to work with owners.

“We’ve worked hard over the years to improve and tailor our offering to forward-thinking owners and developers – for example. We were the first Indonesian hotel operator to achieve ISO 9001 certification. We revolutionized Indonesian e-commerce and consistently deliver the highest returns on investment and gross operating profits in the industry. We are a cohesive team that manages the largest marketing spend in the category and actively supports industry-leading IT systems,” says John Flood, President & CEO of Archipelago International.

Archipelago International has garnered accolades and recognition over the years. Hotels magazine recognized the hotel group as one of the 100 largest hotel chains in the world. YouGov 2022 Top 10 Travel Brands report ranks ASTON as Indonesia's most known and respected hotel Brand and number three travel Brand overall. Moreover, it received recognition in different categories, from, MG Bedbank, Triptease, Pegipegi, and

For more information, visit or follow @archipelagointernational on Instagram.


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