Most tiaras shout. This one whispers, and it still ended up on Selena Gomez’s head.

In Rare Beauty’s newest campaign, the singer posed against a bright pink backdrop in a teal strapless dress. On her head sat a slim silver band with one small, sparkling peak in the middle. The Selena Gomez tiara Rinaldy Yunardi created is delicate enough to miss at first glance. Then the light hits the crystals, and you can’t look away.

At a glance

• 30 years: Rinaldy Yunardi’s career as an accessory designer
• 1 centerpiece: a cubic zirconia stone shaped like a flower
• 2 stars: Selena Gomez and Demi Lovato in the campaign
•  3 famous fans: Madonna, Shakira, and Kylie Jenner have worn his work

 

 

 

 

 

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Sebuah kiriman dibagikan oleh Selena Gomez (@selenagomez)

What is the Selena Gomez tiara by Rinaldy Yunardi?

It is a small silver tiara designed by Indonesian accessory designer Rinaldy Yunardi. Selena Gomez wore it in the latest Rare Beauty campaign shoot, which she did together with Demi Lovato. kumparanWOMAN reported the story in late October 2026. The tiara is part of Rinaldy’s newest collection and has a cubic zirconia centerpiece. The price has not been made public.

Who is Rinaldy Yunardi?

Rinaldy Yunardi is an Indonesian accessory designer with about three decades of experience. His newest collection marks that milestone, and the Selena tiara comes from it.

His pieces have already been worn by Madonna, Shakira, and Kylie Jenner. Few designers from Southeast Asia have that guest list. For Indonesian readers, it is a reminder that local craft can travel far.

How did the tiara end up in a makeup campaign?

Rare Beauty is Selena Gomez’s makeup brand, and this shoot features both her and Demi Lovato. In the photos, Selena holds a makeup brush and a small bottle of blush while wearing the tiara and a silver necklace. The pink background makes the silver look almost icy.

Here the tiara is not the product. It is the finishing touch that makes the whole look feel like a storybook

Why does this tiara look different?

Think of a pageant crown. It is usually tall, heavy, and impossible to ignore. This one goes the other way.

Rinaldy made it small on purpose. The stones are cubic zirconia crystals, and the center one looks like a flower. Against Selena’s long, dark waves, it sits like a sparkle rather than a statement.

That is the surprising part. A tiara usually works because it is big. This one works because it is not.

“Usually tiaras are full-on and big, but this one was made sweet and cute on purpose, with a point in the middle, like a little princess.”

 Rinaldy Yunardi, accessory designer 

What does this mean for Indonesian fashion?

It shows that a small detail can get global attention. One accessory, worn well, can put an Indonesian name next to some of the biggest stars in music and beauty. For young designers, that is a useful lesson: you don’t need a huge piece to make a big impression.