In a world where marketing evolves at lightning speed, fostering innovation and collaboration is more important than ever. The Minutes of Manager Jakarta Chapter brought this spirit to life at their 10th meetup, gathering 70 handpicked professionals from diverse industries to explore the theme: "Redefining Marketing Rules."

Hosted in collaboration with prominent sponsors like Tiket.com, Panasonic Gobel Indonesia, and SleekFlow Indonesia, the event served as a hub for groundbreaking ideas and strategic discussions on the future of marketing. Despite receiving an overwhelming 700 registrations, the organizers curated a select group of participants to ensure impactful and focused dialogue.

Fresh Perspectives and Future Challenges

Nidya Febriani, chairperson of the organizing committee, emphasized the community’s mission:

"This meetup creates a platform for marketing professionals to connect, share, and gain insights into the dynamic world of marketing. The ideas exchanged here will shape how we approach marketing in the coming years."

The discussions centered on pressing challenges, such as declining attention spans and evolving consumer behaviors, while exploring innovative strategies to tackle them. Attendees also debated the relevance of traditional metrics and the role of emerging platforms like social media in crafting campaigns that truly resonate.

Curated Excellence

What set this meetup apart was the carefully curated participant list. Marketing professionals with diverse expertise—from corporate giants to creative agencies—contributed fresh ideas, enriching the dialogue with varied perspectives. This exclusivity fostered a dynamic environment where every voice carried weight and sparked meaningful collaboration.

A Glimpse into the Next Decade

The event didn’t just focus on today’s marketing challenges—it looked forward. Expert speakers and participants speculated on marketing’s trajectory over the next 5–10 years, highlighting the skills and strategies professionals must adopt to stay ahead. From creative storytelling to leveraging data-driven insights, the meetup offered a roadmap for thriving in an ever-changing landscape.

Building a Collaborative Future

The event’s sponsors echoed the importance of nurturing innovation in Indonesia’s marketing scene. A representative from Panasonic Gobel Indonesia shared:

"We’re proud to support an event that brings professionals together to drive industry progress. This collaborative spirit is essential for pushing the boundaries of marketing innovation in Indonesia."

Similarly, SleekFlow Indonesia emphasized the power of connection:

"Events like this inspire positive change by encouraging professionals to exchange ideas. Collaboration is key to unlocking the future of marketing."

A Growing Network of Innovators

Minutes of Manager’s influence extends beyond Jakarta, with active chapters in Bandung, Yogyakarta, Surabaya, and Bali. This rapidly expanding community continues to empower marketing professionals across Indonesia to connect, innovate, and make meaningful impacts.

With its focus on cutting-edge discussions and strategic collaboration, the 10th Minutes of Manager Jakarta meetup wasn’t just an event—it was a call to action for marketers to redefine the rules and shape the future of their industry.