The campaign also reveals two secret coffee recipes to enjoy at home!


In celebration of the upcoming year of the water tiger, Nespresso invites coffee lovers to celebrate strength and passion in togetherness with loved ones. The campaign, shedding its spotlight on a Chinese Window frame shape, aims to remind us of the precious moments with friends and families while we embark together into a bold new start.

Under the watchful eye of the water tiger, Nespresso perfectly captures the symbol of this Chinese New Year’s celebration that rings powerful and positive energy. The maze pattern symbolizes the journey that could lead everyone not only to this special moment of celebration but unprecedented new and, hopefully, bright beginnings. The gathering at the intersection of the maze represents a meaning that the challenge has been overcome and loved ones can get together again. 

Leveraging on the idea of a bold new start, Nespresso offers a special edition coffee sleeve packs collection with 5 best seller coffee capsules assortments to enjoy. You can also see the maze design that represents a new journey for a new beginning adorning the sleeve packs.

The Nespresso special edition coffee sleeve pack collection is available in all stores and online at from January 10th – February 6th, 2022, while stocks last.

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The secret recipe for a prosperous year

Included in the special edition pack was Ispirazione Venezia and Nespresso shared a secret recipe that fits the mooncakes on your dining table this new year, called the Wealthy Plum.

A warm and comforting coffee that represents luck, prosperity and hope, you can make your own Wealthy plum following this recipe:


  • 1 Ispriazione Venezia capsule 
  • 15ml honey 
  • 90ml milk 
  • 4-5 pieces of sweet dried plum 
  • Cocoa powder 


  1. Pour honey into a cappuccino cup 
  2. Add 4-5 pieces of sweet dried plum into the cup 
  3. Pour 90ml milk into Aeroccino 3 milk device, close the lid and press the start button with hot milk function 
  4. Pour milk into the cappuccino cup
  5. Put 40ml espresso extract of Ispriazione Venezia into the cup
  6. Sprinkle cocoa powder on top. 
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A cup of happiness

Also included in the 5-pack sleeves special CNY collection is Shanghai Lungo. You can make a tasty cup of Red Bliss concoction, a symbol of good fortune and joy, with Shanghai Lungo using the following recipe:


  • 1 Shanghai Lungo capsule 
  • 20ml strawberry syrup 
  • 40ml lemon soda 
  • 3 ice cubes 


  1. Pour strawberry syrup into the glass 
  2. Add 3 ice cubes into the glass 
  3. Pour 90ml of lemon soda delicately over the ice cubes
  4. Put 110ml lungo extract of Shanghai Lungo into the glass 
  5. Decorate the rim of the glass with a slice of strawberry
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