NCT Dream has officially become the brand ambassador for the healthy instant noodle company, Lemonilo. This seven-member boyband carries a mission to invite young people to be more enthusiastic about living a healthy lifestyle through their collaboration with Lemonilo.

Mark, Renjun, Jeno, Haechan, Jaemin, Chenle, and Jisung are said to have the same goal as the popular plant-based instant noodle company, which is to pass on healthy diet habits to today's young generation.

"We are very happy to be collaborating with NCT Dream," said Shinta Nurfauzia, Co-CEO of Lemonilo in the brand's release about its latest collaboration with the South Korean boyband.

"As a healthy lifestyle company that always prioritizes customer satisfaction, comfort, safety, and trust, we always listen to input and requests from our loyal customers," she added.

"We also see that there is a common mission between Lemonilo and NCT Dream to build the younger generation, and especially in making a healthy lifestyle the key to success. NCT Dream is a person who can represent the values ​​and characters that we uphold as a brand."

 

 

 

 

 

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Market expansion
This collaboration is also expected to expand the Lemonilo market to be closer to K-Pop fans.

"We believe NCT Dream will bring new colors to our consumers," said Ronald Wijaya, Co-CEO of Lemonilo.

"Through this collaboration, we hope to be able to get closer and reach the younger generation and K-Pop fans at large, with a healthy lifestyle that we always carry through Lemonilo products.

Before collaborating with NCT Dream, this healthy lifestyle company has also launched healthy instant noodles with a spicy taste like Korean food in March 2021. Responding to both the needs and high interest in Korean culinary culture the rage of hallyu in Indonesia, this brand formulated the yummy Korean Spicy Lemonilo Noodles.

Coincidentally, NCT Dream achieved success in the same year with the release of the album "Hot Sauce" which set a sales record by selling over one million copies in the first week.

This record cemented their position as one of the best-selling artists under SM Entertainment. It was reported that sales of that album continued to increase to three million copies on July 7, 2021.

NCT Dream made its debut in the entertainment world on August 25, 2016, by releasing the single "Chewing Gum" in two versions, Mandarin and Korean.

 

 

 

 

 

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