MARRIOTT INTERNATIONAL APPOINTS BRIAN POVINELLI AS SENIOR VICE PRESIDENT, GLOBAL HEAD OF MARKETING AND BRAND
Marriott International has promoted Brian Povinelli to the role of Senior Vice President, Global Head of Marketing and Brand.
Marriott International, Inc. (Nasdaq: MAR) has announced the promotion of Brian Povinelli to Senior Vice President, Global Head of Marketing and Brand.
With an extensive background in the hospitality industry, Povinelli will now lead the company's comprehensive marketing strategy and oversee the end-to-end guest experience for Marriott's 22 premium, select, and longer-stay brands.
Peggy Roe, Executive Vice President and Chief Customer Officer, expressed excitement about Povinelli's new role, highlighting his strategic expertise, creativity, and successful track record in designing transformative marketing and guest experience programs.
Roe stated, "adding guest experience to his role will ensure every consumer touchpoint is thoughtfully and effectively imagined and executed."
In his expanded position, Povinelli will provide oversight to various teams, including Content Marketing, Loyalty Marketing, Portfolio Marketing, Purpose Driven Marketing, US and Canada Demand Generation Marketing, Marketing Partnerships, Premium & Select Service Brand Marketing, Brand Management, and Riott Haus, Marriott's internal creative agency.
Expressing enthusiasm for his new role, Brian Povinelli, Senior Vice President, Global Head of Marketing and Brand, emphasized the opportunity to lead an integrated team in orchestrating an end-to-end guest experience.
He envisions positioning Marriott as a complete travel marketplace that inspires and delivers transformative travel experiences for consumers. Povinelli emphasized Marriott's commitment to offering a range of options, from hotels and vacation rentals to cruises and exclusive Marriott Bonvoy Moments.
Povinelli joined Marriott seven years ago as Senior Vice President, Global Brand Leader for the Distinctive Premium Brand Group. Over the past two and a half years, he has held the role of Senior Vice President, Global Brand, Portfolio, and Loyalty Marketing at Marriott.
Prior to joining Marriott, Povinelli spent a decade with Starwood Hotels, contributing to the repositioning and growth of renowned brands such as Westin, Sheraton, and Le Meridien—now part of Marriott's extensive portfolio.
Before his tenure at Starwood Hotels, Povinelli held advertising and marketing leadership positions at Reebok for seven years, after starting his career at advertising agencies in the US and London. He holds a BBA in Marketing from James Madison University.
Brian Povinelli will continue to be based at Marriott International's headquarters in Bethesda, MD, as he assumes his new responsibilities as Senior Vice President, Global Head of Marketing and Brand.#THE S MEDIA #Media Milenial #Marriott International #Brian Povinelli #Peggy Roe #Westin #Sheraton #Le Meridien