Discover the Fusion of Tranquility and Vibrancy: Cross Hotels & Resorts Welcomes Cross Paasha Bali Seminyak to its Portfolio


Cross Hotels & Resorts, a trailblazing force in the hospitality market, has unveiled its latest triumph with an exciting hotel management agreement with PT. Grha Swahita (BIP Group). Cross Paasha Bali Seminyak, the latest addition to Cross Hotels & Resorts' exclusive portfolio, officially became part of this prestigious family on the 1st of January 2024. Nestled at the heart of Seminyak, this gem of a property promises beach-side bliss by day and an electrifying nightlife scene after sunset.

Overflowing with a sense of modernity and a contemporary atmosphere, the 99-key hotel exudes pure charm, establishing an ambiance of tranquility and leisure. The low-rise structure presents an array of splendid 55-square-meter suites spread across three levels, with an additional 10 suites boasting splendid vistas situated on the higher floors. For an ideal holiday experience, the extensive 110-square-meter Penthouse Suite, complete with ocean views, is well-suited for families and small gatherings.

With its unwavering commitment to empowering owners in key markets, Cross Hotels & Resorts remains leagues ahead of the competition with its unique management formula. In stark contrast to larger, unwieldy chains, the resorts grant owners the flexibility to harness a selection of cherished lifestyle brands that resonate with local patrons and international travelers.

Suzanna Tanojo, Principal of PT. Grha Swahita (BIP Group), extolled the partnership, affirming, “Our quest was to unearth a hotel management provider that shared our vision, and in Cross Hotels & Resorts, we’ve found the ideal ally. Cross boasts a formidable global reach, and we place our faith in their specialization. What truly sets them apart is their unwavering dedication to F&B development—a defining factor in our decision-making process.”

Cross Hotels & Resorts continues to attract hotel owners with innovative strategies that boost ancillary revenue and empower GMs to break from tradition to maximize property growth. With its unique approach, Asia-Pacific’s brand leader is reshaping hotel management by redefining the landscape. This reaffirms the resorts as a pioneer in the future of the Asia-Pacific’s hospitality sector.

The current portfolio of Cross Hotels & Resorts boasts 28 hotels across four countries, represented under six distinctive brands: Cross, Cross Vibe, Away, Lumen, Cross Collection, and Kaura, and includes destinations in Indonesia, Thailand, Japan, and Vietnam.

Cross Paasha Bali Seminyak promises to be a spectacular addition to the Cross Hotels & Resorts family, offering travelers an unforgettable experience in the heart of Bali's vibrant Seminyak. With its modern design, luxurious suites, and a commitment to embracing local culture and global appeal, this partnership between Cross Hotels & Resorts and PT. Grha Swahita (BIP Group) represents an exciting development in the world of hospitality. Travelers and hotel enthusiasts can look forward to enjoying the beach-side bliss and electrifying nightlife that Cross Paasha Bali Seminyak has to offer in the coming years.

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