CULINARY

CHINESE HERBAL COFFEE TAKES CENTER STAGE: A BLEND OF TRADITION AND MODERN TREND

Embracing Wellness: Chinese Herbal Coffee - A Fusion of Ancient Wisdom and Modern Indulgence

04.01.2024
BY YUKE RATNA
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China, renowned for its traditional herbal remedies, has unveiled a groundbreaking innovation in Traditional Chinese Medicine (TCM) – Chinese herbal coffee. This unique blend combines the principles of Traditional Chinese Medicine with the globally beloved beverage, coffee.

The choice of coffee stems from its universal popularity, with data from the United States Department of Agriculture (USDA) revealing a global coffee consumption of 168.26 million 60-kilogram bags during the 2022/2023 period.

The fusion of TCM and coffee responds to the habits of the younger generation, who are avid coffee consumers but also increasingly prioritizing healthy lifestyles. A recent survey conducted by China Media Group, the National Bureau of Statistics, and China Post indicates that health-conscious expenditures rank third among the youth, following spending on tourism and digital products.

Coffee, known as a vasodilator, enhances circulation and cognitive functions in the body. In TCM, roasted coffee beans are considered warming, while green coffee beans are seen as cooling, both classified as Qi Dispersing.

Chinese herbal coffee is particularly beneficial for the younger generation, often grappling with health issues due to high stress and irregular work schedules.

In Indonesia, Virstlady Kitchen and Vearlessman, located in Plaza De Lumina, West Jakarta, are pioneers in introducing Chinese herbal coffee to the Indonesian market.

Opened on August 11, 2023, Virstlady Kitchen and Vearlessman focus on delivering high-quality Chinese food and Chinese herbal coffee, emphasizing service, flavor, and coffee quality that enhances stamina.

Vearlessman specializes in coffee and similar beverages infused with Chinese herbs, embodying the YANG energy, alongside contemporary herbal drinks like smoothies and spice-infused concoctions reminiscent of traditional herbal remedies with YIN properties.

Nina, the owner of Virstlady Kitchen and Vearlessman, expressed, "Virstlady Kitchen and Vearlessman were founded with the goal of allowing everyone to savor the essence of both cuisine and herbal coffee offered, contributing to the improved health and increased stamina of both men and women."

To ensure the highest culinary standards, Virstlady Kitchen and Vearlessman use fresh, high-quality ingredients combined with the expertise of chefs with decades of experience in the culinary field. As the trend of combining traditional herbal practices with modern consumption habits continues to grow, Chinese herbal coffee emerges as a refreshing and health-conscious choice for the discerning consumer.

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