To celebrate the fourth season of the popular series Emily in Paris, Buttonscarves has launched The Parisian 2.0 Series, a collection inspired by the charm and elegance of the show. This collaboration marks the second time Buttonscarves has partnered with the show, following the success of The Parisian Series, which was released in 2022 in conjunction with the third season of the series.

Partnering once again with Paramount Consumer Products, Buttonscarves has introduced a collection that embodies the iconic Parisian style and sophistication that Emily in Paris is known for. Directed by Darren Star, known for Beverly Hills 90210, Sex And the City, and Younger, and produced by MTV Entertainment Studios, Emily in Paris celebrates its latest season on Netflix with a chic new twist.

The Parisian 2.0 Series captures the beauty of Paris, drawing inspiration not only from its iconic buildings and landmarks but also from its lush gardens and the enchanting ambiance of the city. The collection is available in 12 new colors, including Étoile, Lune, Feuille, Amande, Fraise, Chocolat, Crêpe, Jean, Pomme, Carambole, Noire, and Lumière.

The collection offers various options, including Voile Small, Voile XL, Voile Regular, Satin Square, and Satin Shawl, catering to different style preferences and needs. Additionally, there is a bundling option for the Voile Regular featuring all 12 colors of The Parisian 2.0 Series. As part of the launch, Buttonscarves invites fashion enthusiasts to experience the allure of Paris through The Parisian 2.0 Series.

"The character Emily Cooper in Emily in Paris perfectly represents modern and elegant style, and we believe this collection will attract fashion lovers from diverse backgrounds. The launch of The Parisian 2.0 Series is also a strategic step for us to solidify Buttonscarves' position on the international stage through our #ButtonscarvesGoesGlobal initiative. We always strive to stay in tune with global trends and ensure that our products are embraced worldwide," stated Linda Anggrea, CEO of Buttonscarves.

The Parisian 2.0 Series is priced from IDR 425,000 for the small size, IDR 475,000 for the regular size, and IDR 575,000 for the large size. The collection is available for purchase on the official Buttonscarves website, the Buttonscarves App, and in Buttonscarves' offline stores across Indonesia.