SPLURGING ON TRADITIONS AT ADIWASTRA NUSANTARA 2022
Jakartans are spoiled by Adiwastra Nusantara 2022 exhibition that brought together hundreds of traditional fabrics artisans from Sabang to Merauke.
Adiwastra Nusantara is the largest annual exhibition on traditional Indonesian fabrics that has been around since 2008. Due to the Covid-19 pandemic, this exhibition was not be held in 2020 and 2021. However, this year, the Adiwastra Nusantara exhibition was successfully held on 9 – 13 February 2022, both physically and online.
Located in Hall A & B of the Jakarta Convention Center, Adiwastra Nusantara 2022 carries the theme "Citra Kebangkitan Nusantara" (Image of the Resurrection of the Archipelago) with the tagline "UKM & Perajin Wastra Bangkit!" (SMEs & Traditional Fabrics Artisans Shall Rise!).
The public can also visit the Adiwastra Nusantara 2022 online store, interact with sellers and shop online for the products on display.
View this post on Instagram
Craftsmanship in Adiwastra Nusantara 2022
This exhibition was attended by more than 300 traditional fabrics artisans, which are traditions and cultures that have lived for hundreds of years, carrying local wisdom and beauty values passed down from generation to generation by every ethnic group and people of the archipelago from all over Indonesia.
Flaunting selected superior fabrics are fabric designers and artisans, local government-assisted textile producers and crafters, traditional fabric artisans and SMEs fostered by BUMN and Regional Governments from all over Indonesia, as well as traditional fabric artisans from neighboring countries.
Products exhibited at this event are fashion products and other items, including ready-to-wear fashion and garments, accessories, footwear, and even handcrafted products for interiors. In addition, there are also superior textile products from the archipelago such as batik, sasirangan, jumputan, shibori, weaving, songket, ikat, lurik, and embroidery.
The event program includes the 2022 Wastra Nusantara Featured Pavilion, the Nusantara Scarf Competition, exhibitions of textiles, fashion and accessories handicraft products, demos and workshops, casual talks and fashion shows. Many popular names show up to splurge some amount to these rare heritage beauties, including the Coordinating Minister Luhut Binsar Panjaitan.
One of the participants was PT Sarinah, who acted as an exhibitor and partner of the organizers. The Sarinah Retail Division set up a booth at the event to showcase some of Sarinah's selected tenants, including Edward Hutabarat, Oscar Lawalata, Nusa Kebaya, Indhe, and Tandamata.
"This activity fits perfectly with Sarinah's existence and vision, which is to develop MSMEs and superior archipelago products based on community creativity," said Sarinah's Managing Director, Fetty Kwartati, as quoted by Antara.
In the Nusantara Scarf Competition, Sarinah also contributed prizes by displaying the results of the competition winners at its mall.#THE S MEDIA #Media Milenial